Note: The job is a remote job and is open to candidates in USA. Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. The Director, Paid Media Services will define the strategic direction for paid media across key channels, ensuring the offering is competitive and delivers high-impact results for clients.
Responsibilities
- Define and evolve the Paid Media strategy across Enterprise & Mid Market campaigns, ensuring strategy and execution work in lockstep to deliver exceptional performance and an elevated client experience
- Partner with VP, Paid Media to shape go-to-market positioning and packaging of paid media services
- Play a key role in new business development—supporting proposals, crafting media strategies, and contributing to pitch narratives
- Identify and develop new channel opportunities (e.g., YouTube, CTV, Retail Media like Walmart Connect) to expand our offering and drive incremental revenue
- Establish strategic frameworks for how we approach channel mix, budget allocation, and performance optimization across clients
- Lead client calls to explain and position campaign strategy, testing frameworks and results as needed for high importance SBR meetings (with support from paid lead on each campaign)
- Set the strategic direction for campaign planning, activation, and optimization—ensuring teams are aligned to best practices and performance standards, providing leadership to Senior Paid Media Managers
- Define and standardize advanced measurement frameworks, including attribution models, incrementality testing, and in-platform vs. cross-channel measurement approaches
- Drive deeper integration of emerging and high-growth channels, including YouTube (full-funnel video strategy, creator + paid integration), CTV (measurement, audience strategy, and performance validation), Retail media (e.g., Walmart Connect) and commerce-driven media strategies
- Lead innovation in tracking infrastructure, including pixel strategy, server-side tracking, and tighter integration of Mavely & Affiliate offerings to demonstrate benefits of working with Later Paid Media given our positioning within a larger data driven ecosystem
- Partner with data teams to support new tool development including benchmarking and client facing dashboards
- Partner cross-functionally with Client Services, Sales, Creative, and Strategy teams to deliver integrated media solutions that drive client growth
- Act as a senior escalation point for complex strategic challenges, particularly around performance, measurement, and channel mix
- Collaborate with leadership on resourcing, team structure, and capability gaps as the function scales
- Set clear performance standards and KPIs across the Paid Media team, driving accountability and consistency
- Coach and develop managers into strong strategic leaders, elevating the overall capability of the organization
- Foster a culture of experimentation, learning, and continuous improvement across channels and tactics
- Lead initiatives that improve operational scalability, including process standardization, documentation, and knowledge sharing
Skills
- Experience in defining and evolving Paid Media strategy across Enterprise & Mid Market campaigns
- Ability to partner with VP, Paid Media to shape go-to-market positioning and packaging of paid media services
- Experience in new business development, supporting proposals, crafting media strategies, and contributing to pitch narratives
- Ability to identify and develop new channel opportunities (e.g., YouTube, CTV, Retail Media like Walmart Connect)
- Experience in establishing strategic frameworks for channel mix, budget allocation, and performance optimization
- Ability to lead client calls to explain and position campaign strategy, testing frameworks and results
- Experience in setting the strategic direction for campaign planning, activation, and optimization
- Ability to define and standardize advanced measurement frameworks, including attribution models and incrementality testing
- Experience in driving deeper integration of emerging and high-growth channels
- Ability to lead innovation in tracking infrastructure, including pixel strategy and server-side tracking
- Experience in partnering with data teams to support new tool development including benchmarking and client facing dashboards
- Ability to partner cross-functionally with Client Services, Sales, Creative, and Strategy teams
- Experience acting as a senior escalation point for complex strategic challenges
- Ability to collaborate with leadership on resourcing, team structure, and capability gaps
- Experience in setting clear performance standards and KPIs across the Paid Media team
- Ability to coach and develop managers into strong strategic leaders
- Experience in fostering a culture of experimentation, learning, and continuous improvement
- Ability to lead initiatives that improve operational scalability, including process standardization and documentation
Benefits
- All permanent team members are eligible to participate in various benefits plans as part of their overall compensation package
Company Overview
Later is the world’s first Social Revenue Platform It was founded in 2014, and is headquartered in Vancouver, British Columbia, CAN, with a workforce of 201-500 employees. Its website is http://www.later.com.