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Job Title
SEO Lead (Local SEO & Google Business Profile — Home Services)
Location
Remote
Time Zone
US Time Zones (EST–PST)
Role Overview
We are hiring a highly experienced SEO Lead with deep, hands-on experience in home-services and service-based industries to lead and scale SEO delivery across a portfolio of US-based clients. This role is critical to performance and is not suitable for candidates without direct experience in home-services SEO (e.g., HVAC, plumbing, electrical, remodeling, roofing, junk removal, cleaning, painting).
You will own strategy and execution across local SEO, Google Business Profile (GBP), service-area businesses (SABs), competitive metro markets, and multi-location/franchise environments. This is a hands-on role focused on rankings, map pack visibility, calls, and booked jobs—not theory or generic SEO.
You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute clear SEO plans and deliver measurable organic growth for service-based businesses.
Key Responsibilities
Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.)
Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition
Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts
Stay current on Google algorithm updates, local SEO changes, AI-influenced search behavior, and E-E-A-T considerations specific to service businesses
Clearly prioritize actions that drive map pack rankings, organic leads, and phone calls
Local SEO & Google Business Profile (GBP)
Drive consistent GBP ranking improvements across primary and surrounding service areas
Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals
Conduct city-level and service-level keyword research for local expansion
Support sustained map pack visibility in highly competitive metro markets
Manage and improve local SERP performance for service-area businesses without storefronts
Content Strategy & Execution Oversight
Build content strategies for service pages, city/location pages, blogs, and topical authority clusters
Create SEO briefs aligned with local intent, conversion goals, and service-based search behavior
Review content for SEO quality, local relevance, and lead-generation effectiveness
Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards
Link Building & Authority Development
Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals
Maintain simple, scalable backlink playbooks that support local authority and trust
Monitor backlink gaps, authority metrics, and competitive benchmarks
Technical SEO & On-Site Optimization
Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals
Work directly with WordPress and development resources to implement SEO improvements
Support scalable multi-location site structures and internal linking strategies common in home-services businesses
Performance, Reporting & Collaboration
Track performance using GA4, GSC, and SEO tools with a focus on leads, calls, and local visibility
Collaborate with paid media and LSA teams to align messaging and growth priorities
Communicate SEO priorities clearly to internal stakeholders and support consistent execution
Required Qualifications
3–5+ years of hands-on SEO experience with direct, proven experience in home-services or service-based industries
Demonstrated success improving local SEO and Google Business Profile rankings for service-area businesses
Experience competing in highly competitive local markets (map pack + organic results)
Strong familiarity with multi-location and franchise-style SEO structures
Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema)
Strong proficiency with WordPress, including on-page optimization and common technical fixes
Ability to produce clear SEO documentation, briefs, roadmaps, and performance reporting
Excellent organization and time management across multiple active client campaigns
Non-negotiable: Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based teams/clients. Candidates without clear remote experience will not be considered.
Important: This role requires real-world experience in home-services SEO. Candidates without hands-on experience in service-based industries (HVAC, plumbing, electrical, roofing, remodeling, etc.) will not be considered.
Preferred Qualifications
Deep experience in one or more home-services verticals (HVAC, plumbing, electrical, roofing, cleaning, junk removal, remodeling)
Experience with home-services CRMs and marketing stacks (ServiceTitan, Jobber, Workiz, Housecall Pro, or similar)
Experience collaborating with paid media and Google Local Services Ads (LSA) teams
Experience implementing and validating structured data/schema
Experience mentoring junior SEO specialists or coordinating contractors/vendors
Tools & Technology
Google Search Console (GSC), Google Analytics 4 (GA4)
SEMrush and/or Ahrefs
WordPress and common SEO plugins
Local SEO & GBP tooling (citation management, listings, review workflows — tooling varies by client)
Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent)
Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar)
Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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