Note: The job is a remote job and is open to candidates in USA. Lifesight is a fast-growing, AI-driven B2B SaaS organization seeking a Product Marketing Leader. This role focuses on building and expanding the Product Marketing function, creating compelling market narratives for data-led products in marketing measurement and analytics.
Responsibilities
- Create and continuously strengthen differentiated product positioning across the portfolio
- Build clear, compelling value propositions that communicate product relevance across customer segments
- Convert complex analytics, measurement, and AI-led capabilities into simple, credible, and persuasive messaging for both technical and business audiences
- Develop and implement end-to-end go-to-market strategies for new product launches, feature releases, market entry initiatives, and expansion programs
- Ensure GTM plans are aligned with revenue priorities, regional needs, customer segments, and commercial execution requirements
- Build a structured market intelligence approach covering competitor mapping, category trends, customer needs, buyer behavior, and market shifts
- Use these insights to support product roadmap decisions, strengthen positioning, and improve commercial strategy
- Work closely with Sales, Customer Success, and Revenue teams to create strong enablement assets, including pitch decks, sales playbooks, objection-handling guides, battle cards, customer narratives, and value articulation frameworks
- Support enterprise and mid-market deal cycles by improving the clarity and strength of product led conversations
- Partner with Product, Data Science, Engineering, Sales, and Customer Success teams to ensure that product capabilities are clearly understood, market-ready, and commercially relevant
- Serve as the connecting point between product development, internal stakeholders, and external market expectations
- Develop a strong understanding of enterprise and mid-market customers, including buyer personas, decision journeys, business challenges, adoption barriers, and value expectations
- Apply these insights to refine messaging, segmentation, and GTM execution
- Lead the creation of high-quality thought leadership and product content, including whitepapers, executive briefs, case narratives, product explainers, market POVs, and leadership communication
- Help position the organization as a credible and informed voice in marketing measurement, attribution, incrementality, and analytics
Skills
- 10–15+ years of experience in Product Marketing, Product Strategy, Marketing Strategy, or related functions
- Prior experience in marketing analytics, marketing measurement, ad-tech, mar tech, attribution, or data platform organizations is preferred
- Demonstrated experience in high-growth SaaS or platform-based environments
- Exposure to U.S. and global markets will be highly valuable
- Experience working with complex, technical, or data-led products and converting them into clear market-facing narratives is preferred
- Strong experience in B2B SaaS, platform-led, or data-driven technology organizations
- Deep understanding of marketing measurement, attribution, Marketing Mix Modeling, incrementality testing, and analytics frameworks
- Proven strength in product positioning, messaging, storytelling, and value articulation
- Experience in building, leading, or scaling a Product Marketing function
- Ability to work closely with Data Science, Analytics, Product, and Engineering teams to translate technical capabilities into business outcomes
- Strong understanding of enterprise and mid-market GTM models
- Ability to balance strategic thinking with execution discipline
- Excellent stakeholder management across global and cross-functional teams
- Strong commercial orientation with the ability to support revenue growth through product-led narratives
- Prior experience in marketing analytics, marketing measurement, ad-tech, mar tech, attribution, or data platform organizations is preferred
- Demonstrated experience in high-growth SaaS or platform-based environments
- Exposure to U.S. and global markets will be highly valuable
- Experience working with complex, technical, or data-led products and converting them into clear market-facing narratives is preferred
Company Overview
Lifesight is a unified marketing measurement platform combining MMM, incrementality testing, and causal attribution. It was founded in 2017, and is headquartered in Singapore, Central Region, SGP, with a workforce of 201-500 employees. Its website is https://www.lifesight.io.