Note: The job is a remote job and is open to candidates in USA. InsideOut is a New York based design studio specializing in hospitality, seeking a B2B Marketing Consultant to enhance their growth in the hospitality design licensing business. The role involves connecting brand storytelling with partner growth, sales enablement, and marketing operations to create a cohesive growth strategy.
Responsibilities
- Support partner growth initiatives across manufacturers and licensed product categories
- Help organize and maintain partner contact lists, sales rep directories, territories, and key relationship data
- Coordinate with partner teams to improve visibility into sample activity, quote activity, project opportunities, and sales rep needs
- Create or update sales enablement materials that help reps and partners present products more effectively
- Support partner presentations, lunch and learns, CEUs, showroom activations, events, and co op marketing opportunities
- Identify cross category opportunities where multiple product lines may be relevant to the same project
- Help launch, manage, and evolve the Rep Ambassador Network
- Support the selection of pilot markets, partner approved reps, and ambassador candidates
- Help coordinate workshops, rep feedback sessions, follow ups, and ongoing touchpoints
- Maintain a simple tracking system for rep engagement, project intelligence, handoffs, sample/spec activity, and partner feedback
- Support the development of ambassador tools, recognition ideas, badges, merchandise, and sales resources
- Help turn field insights from reps into actionable marketing and partner growth opportunities
- Conduct interviews with sales reps, interior designers, procurement contacts, and partner stakeholders
- Capture insights around product feedback, specification behavior, market differences, sales objections, lost opportunities, and customer needs
- Summarize findings into clear insights, recommendations, and action items
- Help identify patterns by geography, product category, partner, designer segment, and project type
- Use insights to improve content, product storytelling, sales tools, and partner support
- Support the development of short term and long term B2B marketing priorities
- Help define what initiatives should be prioritized, paused, simplified, or scaled
- Create actionable plans that connect marketing activity to partner growth, sales enablement, brand awareness, and specification opportunities
- Help the team stay focused on the most important growth levers rather than trying to execute too many disconnected initiatives at once
- Support content planning and execution across LinkedIn, Instagram, Facebook, blog/editorial, newsletters, and partner channels
- Help translate product collections, trends, and design concepts into clear, engaging, audience relevant storytelling
- Draft captions, social posts, article summaries, email copy, partner updates, and thought leadership content
- Coordinate with internal and external stakeholders to gather assets, organize content calendars, and support publishing workflows
- Maintain a consistent, design forward, sophisticated, strategic, warm, and commercially relevant brand voice
- Support improvements to website lead capture, contact forms, inquiry routing, and follow up processes
- Help organize and maintain contact databases, lead lists, partner lists, rep directories, and outreach trackers
- Support light CRM or spreadsheet based tracking for leads, samples, quotes, reps, designers, and partner activity
- Help create simple reporting structures that make it easier to understand what is working and where opportunities may be getting lost
- Ensure marketing and sales related information is documented clearly so the team can act on it
- Support planning and follow up for trade shows, partner events, showroom presentations, market visits, product launches, and hospitality design activations
- Help prepare outreach emails, invite lists, event talking points, content capture plans, and post event follow up
- Coordinate with partners to identify opportunities for collections to be featured in presentations, events, CEUs, lunch and learns, and client meetings
Skills
- C1 ENGLISH LEVEL IS REQUIRED, THE SELECTED CANDIDATE WILL BE SPEAKING STRICTLY IN ENGLISH DURING THEIR WHOLE SHIFT
- Strong B2B marketing experience
- Excellent writing and communication skills
- Experience supporting partner marketing, sales enablement, or business development initiatives
- Ability to manage multiple projects, timelines, stakeholders, and follow ups
- Strong organizational skills and comfort building trackers, lists, calendars, and simple operating systems
- Ability to turn conversations and insights into clear summaries, recommendations, and next steps
- Comfort working directly with founders, senior leaders, partners, sales reps, and creative teams
- Strong sense of brand voice, visual storytelling, and premium positioning
- Ability to work independently and proactively
- Experience in hospitality design, interiors, architecture, commercial design, lifestyle, luxury, or design adjacent industries
- Experience working with licensed product collections or manufacturer partners
- Familiarity with sales rep ecosystems, specification processes, design firms, procurement, or commercial interiors
- Experience with CRM, HubSpot, spreadsheets, contact management, or marketing operations
- Experience with Canva, social media scheduling, LinkedIn content, newsletters, or content calendars
- Experience conducting customer interviews or Voice of Customer research
Company Overview
Inside Out empowers growth-focused small businesses with elite support services that drive scale, boost margins, and reclaim valuable time. It was founded in 2015, and is headquartered in Los Angeles, CA, US, with a workforce of 51-200 employees. Its website is https://www.insideoutva.com?el=LI.