Note: The job is a remote job and is open to candidates in USA. Hightower Advisors is a wealth management firm that provides investment and financial planning services. They are seeking a Marketing Specialist – SEO & Content Copywriter to create and optimize content that drives organic traffic and supports paid media campaigns.
Responsibilities
- Write and publish approximately 10+ high-quality blog articles per week, that are aligned to business objectives and search demand
- Research client personas such as retirees, corporate executives, small business owners, high-net-worth and ultra-high network individuals, individuals in transition and more, among others and cover financial services topics related to those audiences as needed
- Create compelling landing page copy that improves engagement and conversion rates
- Develop paid advertising copy across Google Ads, LinkedIn, Meta, display, and retargeting campaigns
- Refresh, expand, and optimize existing blog content to improve rankings, traffic, and lead generation
- Create website copy, lead magnets, email nurture content, and other marketing assets as needed
- Ensure all content aligns with brand voice, compliance requirements, and audience needs
- Conduct keyword research or use provided keywords to identify growth opportunities
- Optimize content for search intent, featured snippets, answer engines, and AI-powered search experiences
- Implement SEO best practices including on-page optimization, internal linking, metadata, schema recommendations, and content structuring
- Apply AEO best practices to improve visibility in voice search and answer-based search results
- Apply GEO best practices to improve discoverability within generative AI platforms and AI search experiences
- Monitor content performance and continuously improve rankings, engagement, and conversion metrics
- Partner closely with the Performance Marketing Agency or Partners to align content, landing pages, and ad messaging
- Support A/B testing initiatives for headlines, offers, calls-to-action, and landing page content
- Collaborate with designers and stakeholders to develop campaign assets
- Use analytics and performance data to inform content strategy and optimization efforts
- Stay current on search algorithm changes, AI search trends, and emerging content best practices
Skills
- 3–5+ years of experience in content marketing, SEO copywriting, content strategy, or digital marketing
- Experience working in Financial Services or Wealth Management Required
- Proven ability to produce large volumes of high-quality content while maintaining accuracy and consistency
- Strong copywriting skills with experience writing for both lead generation and brand awareness objectives
- Deep understanding of SEO best practices, keyword strategy, and on-page optimization
- Working knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
- Experience using SEO tools such as SEMrush, Google Search Console, GA4, or similar platforms
- Ability to write conversion-focused landing pages and digital advertising copy
- Strong analytical skills with the ability to interpret content performance data
- Excellent project management, organizational, and editing skills
- Experience working in financial services, wealth management, professional services, or regulated industries
Benefits
- In-office Monday through Thursday and work from home on Fridays
Company Overview