Note: The job is a remote job and is open to candidates in USA. ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. The Director of Experiential Marketing will lead the strategy, execution, and optimization of the company's physical brand presence across tradeshows and display programs, ensuring high-quality branded displays and effective marketing strategies.
Responsibilities
- Lead planning, execution, and optimization of 250+ tradeshows annually
- Ensure consistent brand representation, product accuracy, and operational excellence
- Partner with product, sales, and marketing teams to align tradeshow content with commercial priorities
- Oversee logistics, booth design, vendor management, and onsite execution
- Direct the strategy, scheduling, and operations of the mobile innovation fleet
- Ensure vehicles, displays, and product demos are maintained, updated, and compliant
- Integrate digital lead capture, Salesforce tracking, and Marketing Cloud campaigns
- Track utilization, performance, and ROI of fleet activations
- Manage the creation, installation, and maintenance of branded displays for internal offices and external customer sites
- Ensure displays accurately represent product lines, brand standards, and messaging
- Develop scalable processes for inventory, updates, and lifecycle management
- Use Salesforce, Marketing Cloud, and analytics tools to measure tradeshow performance and pipeline impact
- Build dashboards and reporting frameworks for tradeshows, fleet, and display programs
- Partner with digital teams to integrate campaigns, lead capture, and follow-up workflows
- Lead and develop a high-performing team responsible for tradeshows, fleet operations, and displays
- Foster a culture of precision, accountability, and continuous improvement
- Manage budgets, vendors, timelines, and cross-functional relationships
Skills
- Demonstrated experience working within a high-volume, multi-faceted tradeshow program, with clear understanding of the planning, logistics, timelines, and stakeholder coordination required
- Strong familiarity with the scope, cadence, and operational demands of our tradeshow and experiential programming
- Experience leading programs to include process ownership, prioritization, and continuous improvement
- Proven ability to lead through influence across sales, product, marketing, and operations, even when not owning all resources directly
- Must possess strong decision-making skills, escalate issues to management, and have accountability for outcomes
- Track record of moving from 'doer' to leader who sets direction, standards, and expectations
- Strong program management skills with the ability to oversee multiple workstreams, timelines, and vendors simultaneously
- Experience managing budgets, forecasts, and vendor relationships with an emphasis on accuracy, consistency, and execution quality
- Highly organized, detail-oriented, and able to operate calmly and effectively in fast-paced, deadline-driven environments
- Familiarity working with Salesforce, Marketing Cloud, and event-related reporting tools
- Experience using data to evaluate program effectiveness, identify gaps, and recommend improvements
- Ability to partner with digital and sales operations teams to ensure lead capture, follow-up, and reporting discipline
- Exhibits exceptional public speaking and communication skills, with the ability to deliver clear, engaging presentations to large audiences
- Clear, confident communicator who can translate operational details into insights and recommendations for leadership
- Able to balance strategic thinking with practical execution realities
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience)
- 10+ years of progressive experience in marketing, experiential marketing, or tradeshows
- 5+ years of leadership experience, including responsibility for coaching, development, performance management, and workload prioritization
- Previous experience supporting or leading internal experiential, tradeshow, or field marketing programs within the organization
- Direct involvement with mobile assets, permanent displays, or showroom-style environments
- Familiarity with B2B sales environments and longer commercial sales cycles
- Experience working closely with fabrication, logistics, or installation partners
Benefits
- Bonus
- A 401(k) plan
- Education assistance
Company Overview
ASSA ABLOY Group is a door opening solutions, dedicated to satisfying end-user needs for security, safety, and convenience. It was founded in 1994, and is headquartered in Stockholm, Stockholms Lan, SWE, with a workforce of 10001+ employees. Its website is http://www.assaabloy.com/en/com.