Overview
We’re looking for an experienced Social Media Strategist / Planner who can design a clear, execution-ready content roadmap for Instagram, TikTok, and Facebook, with a strong focus on short-form video, engagement, and conversion.
This is not a posting or VA-style role. We’re looking for someone who understands why content works, not just what to post.
Your job will be to create a 1–2 week strategic content plan that helps us grow the right audience, stay consistent, and turn attention into real business outcomes.
What You’ll Be Responsible For
You will develop a content calendar that includes:
Clearly defined content pillars and messaging themes
Daily post ideas with specific angles and intent (educational, authority, engagement, storytelling, promotional)
Instagram & Facebook captions written to drive action (comments, saves, clicks, DMs)
Reels & TikTok concepts with scroll-stopping hooks and video prompts
A smart balance between value, visibility, and conversion
Light guidance on hashtags, keywords, or Instagram SEO where relevant (not required, but a plus)
The final deliverable should be easy to follow, easy to execute, and aligned with our brand tone, no fluff, no generic ideas.
What Success Looks Like
-The content plan feels intentional and strategic not random
-Ideas are practical, realistic, and optimized for short-form platforms
-Messaging supports both growth and lead generation
-We can hand the calendar to a creator and execute immediately
Who This Is For
You’re a good fit if you:
-Have hands-on experience planning content for Instagram & TikTok
-Understand short-form video psychology, hooks, and retention
-Can think in terms of audience growth + business goals
-Communicate clearly and deliver on time
Please Include in Your Proposal
To be considered, please share:
-Examples of content calendars, strategy docs, or planning work
-Caption or Reel/TikTok planning samples (links or screenshots are fine)
-A short note on how you typically approach content strategy for growth
This project may lead to ongoing work for the right person.
Apply Now
Apply Now