Senior Strategist, AdTech
Location: Brazil or Mexico (Remote)
Languages: English, Portuguese, Spanish
Department: AdTech
About the Role
Cybba is looking for a senior strategist to own media planning and strategy for the Brazil and Mexico markets and run it to US standards. This is a hands-on, end-to-end role: you take a client objective and carry it the full distance, from channel strategy and programmatic and social activation through attribution design, execution oversight, and the measured outcome.
You own the margin on what you build, you turn what works into repeatable managed offerings, and you keep a hard record of which proposals win and which lose so the next strategy is sharper than the last. You serve as the bridge between Cybba’s US capability and the LATAM market, fluent enough in both to present at a high level on either side.
Responsibilities
Media Strategy & Planning
- Build end-to-end media plans across programmatic, paid social, and emerging channels for Brazil and Mexico, aligned to US planning standards.
- Translate client objectives into channel strategy, budget allocation, flighting, and measurement design.
- Own attribution planning, including foot traffic and closed-loop retail measurement where it applies (Gretel, Measurement Suite, Audience Intelligence).
- Stay current on each market’s media landscape, supply availability, and regulatory constraints (LGPD in Brazil, LFPDPPP in Mexico).
Platform & Solution Depth
- Plan and operate across DSPs: The Trade Desk, DV360,StackAdapt andMediaSmart
- Know the supply side: SSP landscape, inventory quality, and DOOH and CTV supply paths into each market.
- Run paid social strategy across Meta, TikTok, and the platforms that matter regionally.
- Use measurement and analytics platforms to set KPIs up front and prove outcomes at the end.
- Working knowledge of identity and audience solutions (LiveRamp and similar).
Profitability & Productization
- Own campaign and managed-service margin. Scope, price, and structure work to hit profitability targets, not just spend targets.
- Turn repeatable strategies into productized managed-service offerings the team can deliver efficiently and at scale.
- Document playbooks so delivery does not depend on a single person’s memory.
Win/Loss Tracking & Feedback Loop
- Track every proposal: won, lost, the reason, the competitor where known, and the economics.
- Run a structured feedback loop that pushes those outcomes back into the next round of strategy, pricing, and packaging.
- Identify the patterns behind wins and codify them. Discard what consistently loses.
Client & Stakeholder Engagement
- Present strategies, plans, and results to clients and internal leadership. The standard is senior, confident, and clear in all three languages.
- Partner closely with the US product, data engineering, and commercial teams so LATAM strategy and US capability stay in sync.
Required Qualifications
- Bachelor’s degree in marketing, business, or a related field.
- 6+ years in media planning and strategy with real programmatic depth.
- Hands-on DSP experience. You have built and optimized live programmatic campaigns, not just briefed them.
- Tri-lingual at professional working proficiency: English, Portuguese, and Spanish. All three are non-negotiable.
- Strong presentation and storytelling skills. You can hold a room and a screen share.
- Demonstrated ownership of strategy end to end, including the commercial outcome.
- Strong collaborator who works well across functions and time zones.
Preferred Qualifications
- Direct experience in the Brazil and Mexico media markets.
- Retail media and attribution background.
- Experience productizing managed services or solutions, not just running campaigns.
- Familiarity with agile or scrum delivery and the Atlassian stack (Jira, Confluence).
Attributes & Professional Growth
- Strong interest in operations best practices and bringing structure and rigor to planning, pricing, and delivery workflows.
- Strong appetite for continuous learning and platform certifications. Relevant credentials expected, or obtainable within the first 90 days:
- The Trade Desk Edge Academy
- Meta Blueprint
- Google (GA4 and Google Ads)
- DV360 or equivalent DSP certification
6-Month Success Criteria
- A documented, repeatable planning and pricing approach live for both markets.
- Managed-service margin at or above target on owned accounts.
- A live win/loss record with a feedback loop that has measurably improved win rate or proposal quality.
- At least one productized offering shipped and delivered at scale.
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