Purpose & Overall Relevance for the Organization:&
Drive brand excellence to improve sell-through at point of sale across Jordan , Iraq & Lebanon (remotely ) by implementing the best and most attractive brand and product presentation/execution to win the consumer. Enhance brand image via excellence at Point of Sales across channels.
Key Responsibilities
- Plan and develop retail calendar for assigned markets in line with the Global strategy for brand and product campaigns alongside commercial moments to achieve defined business objectives across all consumer touch points (campaigns, promotions, consumer marketing materials, in store communications & Visual Merch )
- Execute calendars for assigned markets in alignment with Trade Marketing Planning Team, Channels and Partners based on agreed budget available always ensuring a Brand-led proposition across priority doors
- Execute campaigns within assigned markets with full alignment between Brand Comms and Digital Teams to ensure ‘one brand’ message
- Accountable for the execution of Global guidelines and instore I in store communications consistency across assigned markets
- Lead and support District Field Trade Marketing experts for assigned markets, support with escalating complex topics coming from the team to Trade Marketing Manager for further actions to ensure on time in full delivery of the agreed plan
Trade Marketing
- Be responsible and accountable for the delivery of the yearly retail calendar across Own Retail in alignment with the Operations and Buying teams
- Deliver into the market the execution of Sports Performance and Originals Omni-Channel Marketing campaigns, promotions and in-store communication tools based on channel requirement and brand calendar focus
- Deliver in store activations and consumer communications using local suppliers and activation agencies as well as global agencies
- Lead the assigned District/Field Trade Marketing team member to focus on consumer journey and VM execution across all Channels
- Implement global ISC strategies across all channels in sell-in stage and manage executional excellence to maximize sell-out
- Maintain the calendar for assigned markets and partners based on order book changes and adjust the delivery into the market in alignment with the planning and channel teams
- Deliver consumer experiential events at the store level in cooperation with BRAND communications , Digital, PR and SPORTS MARKETING based on the calendar
- Deliver new store openings and layout revisions for assigned own retail markets or franchise partner in collaboration with Store Development and the Omni-Channel Planning team, escalate complex projects and support required to Manager Trade Marketing
- Plan, manage and report on Omni-Channel MAEX for assigned markets to ensure a right investment decision as well as ROI analysis
- Execute all financial activity and management of documents in a compliant matter and in alignment with internal audit policies
Training & Reporting
- Execute and report Trade Marketing activities based on the set retail KPI’s and tracking timelines in alignment with key stakeholders
- Raise and input Field team feedback into planning for the upcoming seasons
- Document and share best practise ways of working & alignment across EMC
- Ensure all sign-off and report decks are created and completed within given timelines
- Deliver high compliance of visual merchandising principles and excellent consumer journey standards across assigned markets through regular market visits
- Support Manager Trade Marketing in planning and delivering VM & ISC training plan in alignment with business priorities
Key Relationships:
- EMC Trade Marketing Execution Team
- EMC Trade Marketing Planning and WHS Team
- EMC Channel leads and their teams
- EMC CTC, Brand Comms, Digital & MOPS
- DTC Retail Operations team
- DTC Buying and Merchandising team
- Market Omni-Channel agencies and vendors
Knowledge, Skills and Experience:
- 3-4 years of experience in trade, retail marketing or sales (preferably in the sporting goods industry & fashion/lifestyle.)
- Detail oriented, organized, and dynamic
- Advanced user of MS Office, PowerPoint and Excel
- Experience in BTL marketing
- Solution oriented personality who understands to balance brand equity/ building a brand and commercial relevance/interest of channels
- Excellent communication and presentation skills
Requisite Education and Experience / Minimum Qualifications:
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
- Fluent in English & Arabic