Note: The job is a remote job and is open to candidates in USA. Precisely is a leader in data integrity, empowering businesses with trusted data through innovative software and services. The Web Content Manager will lead the strategy and execution of organic visibility and web content performance, focusing on SEO and AEO to enhance content delivery aligned with buyer intent across various stages of the funnel.
Responsibilities
- Contribute to SEO and AEO content strategy across Precisely.com, aligned to keyword opportunity, buyer intent, and funnel stage
- Execute keyword research, topic mapping, and content gap analysis across traditional search and AI-driven answer platforms
- Apply established frameworks for content that surfaces in featured snippets, People Also Ask, AI-generated answers, etc
- Maintain and evolve a content calendar that balances new production, refresh cycles, and consolidation of website content
- Own the content quality and performance of key pages across com, including product pages, solution pages, resource center content, and high-intent landing pages
- Execute against editorial governance standards including metadata conventions, internal linking, and on-page optimization
- Audit existing content regularly and make recommendations on updates, consolidations, and removals based on performance data
- Work cross-functionally with product marketing, demand generation, web, and technical SEO to align content with business priorities and search performance goals
- Track and report on content performance across organic traffic, rankings, engagement, AI search visibility and more; translating data into clear content recommendations
Skills
- 4+ years of experience
- 4+ years of SEO and web content experience in B2B SaaS or enterprise software
- WordPress; Google Search Console, GA4, Semrush, Ahrefs, Brightedge, or similar SEO platforms
- Strong understanding of how LLMs and AI answer engines surface and cite content
- Solid experience with organic keyword research, search intent mapping, and how AI/LLMs are reshaping search behavior
- Familiarity with AI search visibility platforms such as Profound or Semrush's AI Overviews tracker
- Proficient with AI content generation tools, such as Claude, ChatGPT, and Co-Pilot
- Ability to write, review, and edit AI generated content for brand accuracy and compliance; including providing structured inputs and prompts to optimize content for organic search performance
- Experience connecting SEO and AEO content performance to pipeline metrics in a B2B context
- Strong point of view on content quality with the ability to influence partners across product marketing, demand generation, and web
- Comfortable pulling and interpreting data independently using reporting tools such as Looker, Tableau, or similar
- Experience managing large-scale content audits, consolidations, or site migrations with measurable outcomes
- Comfortable managing multiple projects and priorities simultaneously without losing focus on quality or outcomes
- Familiarity with enterprise B2B buying cycles and the ability to map content to complex, multi-stakeholder journeys
- Comfortable pulling and interpreting data independently using reporting tools such as Looker, Tableau, or similar
Benefits
- We are committed to career development for our employees and offer opportunities for growth, learning and building community.
- With a "work from anywhere" culture, we celebrate diversity in a distributed environment with a presence in 30 countries as well as 20 offices in over 5 continents.
Company Overview