Note: The job is a remote job and is open to candidates in USA. Stratasys is a world leader in 3D printing, driving the shift to additive manufacturing with innovative solutions across various industries. The Sr. Events Marketing Specialist will be responsible for planning and executing events in North America, including major tradeshows and conferences, while managing budgets and collaborating with cross-functional teams to enhance Stratasys' branding and product positioning.
Responsibilities
- Provide strategic project planning and implementation of tradeshow and event-related projects to successfully promote the company brand, products and services, with a specific focus on North America
- Design, develop and execute (from creative conception through execution) effective events to acquire new customers and expand business within existing customers
- Develop and manage budgets, vendors and contracts to ensure successful event execution
- Collaborate globally and cross-functionally with key stakeholders to represent Stratasys offerings aligned with corporate messaging, branding and product positioning
- Responsible for initiating review of current events plan and process while proposing best practices and innovation in our events planning
- Develop and manage annual events planning calendar
- Develop tactics that drive booth traffic and generate quality leads at events
- Partner with other teams to properly staff and support events and trade shows
- Event Logistics work with event vendors to manage logistics of all shows throughout the year -Coordinate show logistics, including shipping, ordering items and giveaways, and booth items
- Set up pre-meetings with team (typically members of Sales and technical teams) to review details of the show and their responsibilities as on-site representatives and post-event meetings to obtain event feedback and to develop and execute on a post-event follow-up
- Provide documentation on logistics, event feedback, and recommendations for future events including reports on each event and provide quarterly and end-of-year summaries
- Manage inventory of parts and printers used at tradeshows and events, including packing and preparing for shipment
- Ability to draft marketing content to promote tradeshows and events
Skills
- 5+ years' experience in developing and executing events and trade show exhibits, preferably in technical application industries
- 2+ years' experience interpretation of and compliance with industry regulations regarding exhibit property erection and dismantling, event management, union rules/regulations, etc
- 2+ years experience planning and managing a significant dollar size marketing budget desired
- Bachelor's Degree in Business, Marketing or Communications is preferred
- Willing to work overtime when needed, and flexibility to travel for tradeshows
- 2+ years of knowledge of lead generation tools (Salesforce.com), email campaign software (HubSpot or similar)
- Experience with portfolio-based event strategy, aligning multiple product lines under one cohesive presence
Company Overview