[Remote] Sr. Director, Integrated Marketing

Note: The job is a remote job and is open to candidates in USA. Shutterfly is a company that makes life’s experiences unforgettable through self-expression. The Senior Director, Integrated Marketing will lead the enterprise go-to-market strategy focused on customer growth and acquisition, ensuring clear messaging and coordinated execution across various channels and categories.

Responsibilities

• Define integrated GTM strategy across categories, channels, and moments to drive customer growth and new customer acquisition
• Translate brand, category, product, and experience priorities into a single prioritized GTM plan aligned to growth goals and investment
• Set enterprise focus by deciding which campaigns and moments receive priority—and which do not
• Define how new customers enter the brand by category (acquisition on-ramps) and clarify category roles in acquisition
• Build messaging frameworks and value propositions that resonate with first-time buyers and remain consistent across paid, owned, and on-site experiences
• Partner with Brand, Performance Marketing, Categories, and Analytics to refine message hierarchy and differentiation
• Own the portfolio of launches, campaigns, and seasonal moments; establish pacing and sequencing
• Prevent fragmented execution by concentrating resources on the moments that deliver the greatest acquisition and growth impact
• Translate enterprise strategy into weekly execution plans across campaigns, site moments, and channels
• Ensure initiatives are clearly scoped, sequenced, aligned to acquisition priorities, and launch-ready across teams
• Create operating rhythms that close gaps between strategy and execution
• Partner with eCommerce and Categories to define homepage/category narratives, promotional moments, and customer journeys
• Ensure on-site experiences reinforce acquisition messaging and reduce friction for new customers
• Own weekly/monthly/quarterly readouts for new customer acquisition, demand, channel performance, and campaign effectiveness
• Translate results into recommendations, tradeoffs, and GTM decisions
• Codify learnings into playbooks, briefs, and planning processes so performance improves over time

Skills

• 12+ years of experience in integrated marketing, GTM strategy, growth marketing, or related roles in consumer and/or eCommerce
• Proven track record driving new customer acquisition and customer growth through messaging, prioritization, and cross-channel alignment
• Strong ability to influence and align cross-functional teams without direct ownership of execution
• Knowledge of how brand marketing, performance marketing, CRM/lifecycle marketing, eCommerce, and site merchandising work together
• Data-driven decision maker with strong analytical skills; ability to translate insights into strategy and prioritization
• Excellent communication and stakeholder management skills; ability to simplify complexity and drive action
• Experience partnering closely with Category Management, Merchandising, Digital Product, and eCommerce teams
• Familiarity with performance marketing, CRM/lifecycle, testing/optimization, and site conversion strategies
• Experience operating in matrixed organizations with shared ownership models
• Experience building marketing operating cadences, campaign frameworks, and GTM playbooks

Benefits

• This position may be eligible for a bonus incentive
• Health benefits
• A 401K program
• Other employee perks

Company Overview