Note: The job is a remote job and is open to candidates in USA. The Kitchen North America is an integrated media agency focused on enhancing marketing impact for its partners. They are seeking a hands-on, data-driven Sr. Associate, Programmatic Media Buyer to lead onsite media execution and optimization across select retail media networks, primarily Walmart, while fostering a collaborative team culture.
Responsibilities
- Oversee and execute hands-on, self-service campaign management for Walmart Connect onsite media
- Implement campaign setup including audience, campaign and ad group creation
- Manage and optimize campaigns inflight including adjustments to campaigns and ad groups for delivery and performance
- Monitor budget pacing and implement reallocations between ad groups and campaigns
- Regularly monitor WMC performance dashboards to understand performance and inform optimizations and strategic recommendations
- Partner with analytics and data teams to facilitate consolidated campaign reporting
- Liaise with WMC team to facilitate smooth transition of onsite display from MS to SS as well as on an ongoing, consultative basis
- Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks
- Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively
- Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation
- Act as an onsite RMN SME to clients, translating media performance into actionable business insights that align with client goals
- Contribute to client presentations and performance reviews, providing insights on media mix effectiveness and campaign optimizations
Skills
- 1-3+ years of experience in digital media, with at least 3 years of hands-on experience managing retail media campaigns
- Expertise in WMC Audiences including behavioral and advanced targeting, customer attributes and shopping journey
- Hands-on experience with self-service WMC display media buying
- Proven track record of cross-channel media expertise, including search, programmatic, and display
- Strong understanding of bid strategies, audience segmentation, and attribution models within retail media networks
- Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements
- Strong client communication and presentation skills, with the ability to simplify complex media strategies for non-technical stakeholders
- Highly organized, proactive, and comfortable in a fast-paced, performance-driven environment
- Ability to manage multiple campaigns and team workflows effectively while maintaining a strategic growth mindset
- Bachelor's degree in Marketing, Advertising, Business, or a related field
- Walmart Connect Ad Certifications in 1) Walmart Onsite Display and 2) Measurement and Reporting
Benefits
- A flexible, balanced, self-driven workplace
- Join us remotely from a place that makes you happy
- A hybrid workforce long before #WFH
- A commitment to workday freedom
- A collaborative virtual culture
- Regular in-person meetups
- Generous “work from wherever” benefits
- Advancement opportunities
- A supportive, collaborative team culture
Company Overview
The Kitchen is the inside agency for Kraft Heinz, based in Toronto & Chicago, built to craft culture-defining moments for the world's biggest feel-good food brands. It was founded in 2021, and is headquartered in Chicago, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.wearethekitchen.com.