Note: The job is a remote job and is open to candidates in USA. Huckleberry Labs is dedicated to creating life-changing products for families, and they are seeking a Social Media Manager to enhance their brand presence. The role involves developing and executing social media strategies, managing content, and collaborating with various teams to ensure alignment with business goals.
Responsibilities
- Develop, own, and evolve Huckleberry's social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization
- Build and manage a content strategy grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents
- Drive the creative process, whether from briefing to others or from your own hands-on execution
- Lead social calendar development, content planning, and publishing across current and emerging platforms
- Own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable
- Design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders
- Stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how
- Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts
Skills
- 5+ years of social media or brand marketing experience, with increasing ownership of strategy
- A portfolio that demonstrates both creative thinking and strategic structure—you can write a sharp caption and a quarterly content brief
- Deep fluency across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including how each platform's algorithm, culture, and content norms differ
- Ability to use data to develop hypotheses, not just report backwards; you know what to measure, why it matters, and how to explain it simply
- Experience in consumer, lifestyle, wellness, parenting, or family-facing brand environments
Company Overview