Note: The job is a remote job and is open to candidates in USA. Tree Care Marketing Solutions is a fast-growing digital marketing agency serving the tree care industry, seeking an SEO Manager to lead their SEO function. This hands-on leadership role involves developing and executing SEO strategies, managing client accounts, and ensuring high-quality execution from the SEO team.
Responsibilities
- Develop and own the SEO strategy for each client account, integrating local SEO, technical SEO, content recommendations, and emerging AEO/AI search opportunities
- Translate client business goals into measurable SEO objectives and quarterly roadmaps
- Partner with the Marketing Strategist to ensure SEO strategy aligns with broader marketing plans
- Stay current with algorithm updates, AI search developments, and tree-care-industry-specific local search trends
- Personally own and execute SEO work for a defined portfolio of accounts
- Conduct local SEO and technical SEO audits, GBP optimizations, citation cleanup, on-page recommendations, and reporting for assigned accounts
- Take the most complex, highest-value, or most-at-risk accounts as a priority
- Use direct execution experience to inform team standards, SOPs, and training
- Manage the SEO Specialist and SEO Assistant: assign work, set priorities, review deliverables, and provide coaching and feedback
- Establish and maintain QA standards for all SEO deliverables across the team
- Identify skill gaps and capacity issues; communicate proactively with the Head of Operations about hiring or training needs
- Document SOPs and refine processes as the team grows
- Conduct regular 1:1s with direct reports
- Lead SEO strategy calls for direct portfolio accounts; join calls for team-managed accounts as the SEO expert when needed
- Translate SEO performance data into executive-ready narratives that connect SEO activity to leads and revenue
- Support the Sales team with site analysis, SEO audits for prospects, and participation in sales calls
- Handle escalations involving SEO performance, ranking issues, or client concerns
- Define and maintain the SEO scorecard
- Oversee monthly and quarterly client reporting; review reports prepared by the team for accuracy
- Build and maintain reporting dashboards (TCMS Analytics Dashboard, Looker Studio, GBP Insights)
- Conduct portfolio-level analysis to identify patterns, risks, and opportunities
Skills
- 5+ years of hands-on SEO experience with at least 2 years managing or mentoring SEO team members
- Must be able to do the work, not just direct it
- Agency experience strongly preferred
- Tree care, home services, or other local-service-business industry experience is a significant plus
- Local SEO strategy and implementation: Advanced
- Google Business Profile management at scale (multi-location): Advanced
- Technical SEO fundamentals (site architecture, indexation, schema, Core Web Vitals): Advanced
- AEO / AI search optimization (Google AI Overviews, ChatGPT, Perplexity): Intermediate–Advanced
- Google Analytics (GA4): Advanced
- Google Search Console: Advanced
- Google Tag Manager: Intermediate
- Looker Studio / Data Studio: Intermediate
- Citation and review management tools (BrightLocal or equivalent): Advanced
- Third-party SEO tools (Ahrefs, SEMrush, Screaming Frog): Advanced
- Project management tools (Monday.com, Notion, Slack): Advanced
- Written and verbal English communication: Excellent
- Team management and people development: Intermediate–Advanced
- Hands-On Capability: Genuinely able to execute the work — not someone who has only managed others doing it
- Strategic Thinking: Sees the bigger picture; connects SEO tactics to client business outcomes
- Leadership: Develops team members, sets clear expectations, gives direct and useful feedback
- Time Management: Can balance execution work with leadership responsibilities without dropping either
- Analytical Rigor: Uses evidence to drive decisions; not gut feel
- Client-Facing Communication: Can present to business owners and executives with confidence
- High Agency: Identifies broken processes and fixes them; proactive rather than reactive
- Adaptability: Stays current with rapidly changing search landscape
- Quality Standards: Will not let work go out the door that does not meet TCMS quality standards
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
- Work Location: Remote
Company Overview
Tree Care Marketing Solutions provides website design, digital strategy, content writing, SEO, and digital marketing services. It was founded in 2008, and is headquartered in Tucson, Arizona, USA, with a workforce of 2-10 employees. Its website is https://treecaremarketingsolutions.com.