Note: The job is a remote job and is open to candidates in USA. Geonetric is a company focused on healthcare solutions, and they are seeking a Senior Proposal & Solutions Marketing Manager. In this role, you will manage the full proposal lifecycle, develop strategic proposals, and ensure alignment between product, sales, and marketing to effectively communicate client-focused narratives.
Responsibilities
- Manages end-to-end proposal process, including timelines, content development, reviews, and final delivery, working with multiple team members to ensure delivery under tight deadlines
- Leads RFP, RFQ, and proactive proposal development ensuring tailored, consultative proposals that clearly address prospect challenges, articulate value, and differentiate our solutions
- Partners closely with sales to align on win strategy, messaging, and positioning for each opportunity
- Drives continuous improvement of proposal performance, including advancement and win rates, by establishing and monitoring metrics, and recommending improvements based on insights
- Collaborates with sales, marketing, and product to develop and maintain high-impact sales materials, including presentations and supporting assets
- Ensures consistency in messaging, positioning, and storytelling across proposals, presentations, and other sales assets
- Continuously refines materials based on feedback from sales, prospects, and win/loss insights
- Manages the content repository for proposals, RFP responses, and sales materials
- Establishes and enforces content governance standards to ensure accuracy, quality, and alignment with evolving offerings and positioning
- Creates, updates and maintains templates, workflows, tools and best practices to improve speed, quality, and consistency of proposal development
- Partners with product and agency services to stay current on product features, enhancements, and client stories
- Owns and manages the proposal development process by continually enhancing our proposals, improving our advancement rates, win rates, and responding to RFPs in a comprehensive and urgent manner
- Completes complex work independently while understanding and anticipating impacts, including to adjacent work
- Serves as a subject matter expert in the discipline, solving unexpected issues, and making decisions
- Manages and defines processes, recommending and executing improvements, efficiencies, and technologies to drive better results
- Develops and executes strategies in collaboration with others, effectively communicating to stakeholders
Skills
- Bachelor's degree in Business, Marketing, Communications or related field or equivalent required
- Typically has a minimum of 5 years' experience
- Background in proposal development, sales enablement, product marketing, or go-to-market strategy
- Strong storytelling and narrative development skills, with ability to create persuasive, client-focused proposals
- Experience developing proposals, RFP responses, or complex sales documents in a B2B environment
- Ability to synthesize complex information (technical, product, business) into clear, compelling messaging
- Excellent written communication, editing, and proofreading skills
- Strategic thinking—ability to understand buyer needs, competitive dynamics, and positioning
- Strong project management and organizational skills
- Experience working with proposal software, content repositories or knowledge bases
- Experience in healthcare, digital agencies, SaaS, or CMS platforms
Company Overview