Note: The job is a remote job and is open to candidates in USA. Harness is the AI Software Delivery Platform company, and they are seeking a Senior Product Marketing Manager to own the go-to-market story for Harness Internal Developer Portal. This role involves driving messaging, competitive positioning, sales enablement, and customer storytelling while influencing the product roadmap with insights from the market and customers.
Responsibilities
- Own the category positioning for Harness Internal Developer Portal
- Define messaging, value props, and competitive differentiation vs. Backstage, Port, Cortex and others
- Partner with Product to bring customer and market insights directly into roadmap decisions
- Represent the product in CABs, QBRs, and analyst briefings to ensure the voice of the customer is heard
- Build playbooks, training, and competitive battlecards that help the field win
- Support high-stakes opportunities with product and persona expertise
- Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting
- Identify and write compelling customer success stories that highlight business outcomes
- Partner with Sales on win/loss analysis and pipeline insights to sharpen GTM execution
- Develop thought leadership assets: blogs, briefs, videos, presentations, and campaigns
- Represent Harness at webinars, conferences, and in customer-facing conversations
- Recruit and prepare customer speakers for summits and events
- Perform funnel analysis to uncover optimization opportunities and drive adoption
- Lead win/loss and competitive intelligence to keep Harness sharp against market trends
- Gather and synthesize customer/market feedback to improve messaging and influence product strategy
Skills
- 7+ years in product marketing or a technical role (product management, solutions engineering, architecture)
- Strong foundation in the software delivery lifecycle — you understand how developers ship and manage code
- Experience with developer and DevOps tooling. You understand how ideas become valuable software and what holds developers back
- Equally comfortable shaping high-level strategy and demoing features hands-on
- Exceptional communicator with a knack for turning technical detail into compelling customer value stories
- Collaborative, creative, and energized by working across product, sales, and marketing
- Direct experience in marketing or competing in the developer portal category and/or the artifact registry category
- You have been a software developer earlier in your career
Benefits
- Competitive salary
- Comprehensive healthcare benefits
- Flexible Spending Account (FSA)
- Flexible work schedule
- Employee Assistance Program (EAP)
- Flexible Time Off and Parental Leave
- Monthly, quarterly, and annual social and team building events
- Monthly internet reimbursement
- The compensation package for this position also includes a commission/variable component, which is based on performance, plus equity, and benefits.
Company Overview
Harness provides a software delivery platform that helps engineering teams build, deploy, and operate applications through a set of tools. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is http://harness.io.Company H1B Sponsorship
Harness has a track record of offering H1B sponsorships, with 8 in 2026, 31 in 2025, 22 in 2024, 10 in 2023, 36 in 2022, 6 in 2021, 21 in 2020. Please note that this does not guarantee sponsorship for this specific role.