Note: The job is a remote job and is open to candidates in USA. Chainlink Labs is the industry-standard oracle platform bringing capital markets on-chain and powering decentralized finance (DeFi). As a Senior Product Marketing Manager, Banking & Capital Markets, you will define and own commercial narratives to facilitate the adoption of blockchain-powered solutions in institutional finance, collaborating cross-functionally to ensure effective go-to-market strategies and messaging for financial decision-makers.
Responsibilities
- Own Segment & Horizontal Narratives: Develop and maintain clear, cohesive narratives across core institutional workflows—including data distribution, digital payments and settlement, and privacy/confidentiality—ensuring consistency and strength across all market-facing materials
- Map Financial Workflows: Document and analyze end-to-end institutional workflows (e.g., data licensing, cross-border payments, liquidity management, and confidential transactions), identifying key stakeholders, commercial drivers, and where Chainlink delivers differentiated value
- Translate Technical Capabilities into Commercial Value: Bridge complex technologies (e.g., APIs, smart contracts, CCIP, ZK-proofs, MPC, TEEs) into compelling, business-focused value propositions tailored to banks, data providers, compliance teams, and treasury organizations
- Drive GTM Strategy & Execution: Lead go-to-market strategies for new products and features across the banking and capital markets portfolio, ensuring launches are strategically sound, well-coordinated, and tied to measurable business outcomes such as adoption and pipeline growth
- Enable Sales & Field Teams: Build scalable sales enablement assets—including playbooks, proposal frameworks, and competitive positioning—that empower GTM teams to engage institutional clients effectively without heavy customization
- Shape Pricing, Packaging & Commercial Strategy: Partner with Product and Sales to influence how solutions are structured, packaged, and monetized, ensuring alignment with institutional buying patterns and existing commercial models
- Market Intelligence & Competitive Positioning: Act as the “voice of the market,” synthesizing insights from customers, competitors, and industry trends to inform product direction and maintain clear differentiation against incumbents and emerging alternatives
- Integrate Privacy & Compliance Across Workflows: Ensure that Chainlink’s privacy and confidentiality capabilities are embedded into all relevant narratives and solutions, addressing regulatory, operational, and commercial requirements for institutional adoption
Skills
- At least 7 years of experience in product marketing, product strategy, or related roles within banking, capital markets, or enterprise financial infrastructure
- Strong understanding of institutional financial workflows, including at least one of the following: data licensing/distribution, payments and settlement, treasury operations, or regulated data/privacy environments
- Proven ability to translate complex technical systems into clear, compelling messaging for enterprise and institutional audiences
- Experience owning and executing go-to-market strategies for B2B SaaS, infrastructure, or platform products
- Strong cross-functional collaboration skills, with the ability to influence Product, Engineering, Sales, and Marketing stakeholders
- Demonstrated ability to develop narratives, sales enablement materials, and positioning that resonate with senior decision-makers
- Experience at a global bank, financial data provider, payments network, or institutional fintech platform
- Familiarity with blockchain infrastructure and concepts such as smart contracts, tokenization, stablecoins, and interoperability
- Exposure to privacy-enhancing technologies (e.g., zero-knowledge proofs, MPC, TEEs) or regulated data/compliance environments
- Understanding of both buy-side and sell-side institutional perspectives
- Experience operating in a fast-paced, globally distributed organization
Company Overview
Chainlink Labs provides open-source blockchain oracle solutions and specializes in the development and integration of chainlink. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://chainlinklabs.com/.