Note: The job is a remote job and is open to candidates in USA. GoFan is part of PlayOn Sports, the largest platform for high school sports in the US, and they are seeking a Senior Product Manager for Engagement to enhance user retention and engagement across their web and app experiences. The role involves collaborating with engineers and designers to deliver high-quality experiences while driving measurable business outcomes like subscriber retention and viewer engagement.
Responsibilities
- Own the engagement and retention experience end-to-end across all NFHS Network web and apps
- Partner with a team of engineers and a senior product designer to deliver high-quality, reliable experiences across web, mobile, and CTV
- Drive measurable business outcomes such as subscriber retention, viewer engagement, NPS, and app store ratings
- Utilize our video in new and innovative ways to create value for athletes and their families
- Elevate the in-product experience to delight and retain subscribers
- Balance customer needs, business impact, and technical tradeoffs in product decisions
- Develop clear, data-backed business cases and influence executive stakeholders
- Partner closely with growth and marketing teams to drive adoption and usage, not just feature delivery
- Own engagement and retention as measurable disciplines - define the bar, instrument it, and connect the work to retention impact
- Lead the roadmap for engagement features across NFHS Network web and apps, balancing quick wins against durable bets
- Explore and ship new ways to use our video that create value for athletes and their families, from concept and prototype through launch and iteration
- Run a steady cadence of experiments, using device and browser segmentation to learn fast and decide with data
- Build and defend business cases for new investments, grounded in subscriber economics
- Partner with growth and marketing on go-to-market for every major launch - adoption metrics are part of the plan from day one, not an afterthought
- Prototype and pressure-test ideas before committing engineering cycles - you ship rough working versions, not just specs
- Represent the engagement product in leadership conversations with fluency in both the customer and financial dimensions
Skills
- 5+ years in product roles, ideally shipping consumer experiences across platforms (web, mobile apps, CTV)
- A track record of outcome-oriented, strategic product decisions made from customer feedback and data, plus the ability to set strategy, communicate it to executives, and follow through on outcomes
- Experience in B2C subscription or consumer businesses where retention and activation are first-class metrics
- You build your own models and analyses. You don't wait for a data team to tell you what's working
- Experience in environments where speed matters and perfect is the enemy of shipped
- Comfortable using AI tools to accelerate your workflow - from building prototypes and running analyses to pressure-testing ideas - and willing to question whether traditional PM artifacts like PRDs are the best way to drive outcomes
- Sports and/or streaming experience
- Experience with CTV / connected-device apps
Benefits
- Multiple medical insurance plans to choose from
- Dental, vision life and disability insurance
- Employee Emergency Fund
- Company equity (stock options)
- Open PTO policy
- 401K plan with company match
- Hybrid/flexible work environment
- Note: Must be a full-time employee to participate in the company’s employee health benefit plan. Part-time employees and interns are not eligible to participate.
Company Overview
GoFan is the digital ticketing platform. It was founded in 2015, and is headquartered in Alpharetta, Georgia, USA, with a workforce of 51-200 employees. Its website is https://gofan.co/search.