Note: The job is a remote job and is open to candidates in USA. Airbnb is a global platform for unique stays and experiences that connects hosts and guests. The Senior Principal, Marketing Strategic Finance & Analytics will support the Strategic Finance & Analytics team by managing budget, planning, and analytics for the Marketing organization to drive growth across Host and Guest communities.
Responsibilities
- Support strategy discussions on spend allocation & pacing between Finance and Marketing leadership
- Partner with Financial Operations to track Marketing media and production budgets in order to inform strategic allocations
- Establish KPI framework for marketing channels and campaigns. Set and monitor KPI targets, OKRs, and efficiency goals
- Develop ROI calculation methodologies with DS and Research, and lead holistic campaign reviews - accounting for qualitative and quantitative impacts
- Support weekly reporting needs from Marketing and Hosting orgs as well as quarterly campaign performance reviews
- Conduct deep dives into business trends and drivers of variance. Independently lead data extraction, analysis, visualization, and presentation
- Partner with Marketing, Product Marketing and Hosting leadership to develop strategy and support business performance
Skills
- 15+ years of relevant business and analytics experience. Ideally you have a mix of financial planning, management consulting, and/or analytics experience
- Technical experience. financial analysis and modeling skills, SQL experience preferred
- Ability to work and influence cross-functionally. You will need to partner across internal (marketing, data science, finance) and external partners - proactively facilitating connections between teams
- Strong communication skills with audiences at various analytical levels. You enjoy working with large data sets and synthesizing it into a story with recommendations
- Advanced presentation skills (Google Docs, Keynote, Excel) and grasp of current social networking systems
- Experience working within marketing ecosystem (e.g., media agency, content providers, or brands)
- Familiarity with marketing channels and KPIs, acquisition funnel analysis, campaign effectiveness evaluation
Benefits
- Bonus
- Equity
- Benefits
- Employee Travel Credits
Company Overview
Airbnb is an online community marketplace for people to list, discover, and book accommodations through mobile phones or the Internet. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.airbnb.com.Company H1B Sponsorship
Airbnb has a track record of offering H1B sponsorships, with 27 in 2026, 234 in 2025, 176 in 2024, 160 in 2023, 270 in 2022, 250 in 2021, 274 in 2020. Please note that this does not guarantee sponsorship for this specific role.