Note: The job is a remote job and is open to candidates in USA. Strategic America is an employee-owned agency that focuses on creating meaningful work while fostering a collaborative environment. The Senior Media Planner/Buyer will lead the development and execution of paid media campaigns, utilizing strategic planning and data-driven performance management to meet client goals.
Responsibilities
- Develop media strategies that demonstrate a thorough understanding of a client’s business and goals/KPIs
- Have knowledge and experience working in all traditional and programmatic channels
- Lead client presentations of media strategy and performance
- Monitor emerging media trends and proactively recommend innovative strategies that capitalize on new opportunities and align with client goals
- Analyze and interpret data to make data-driven recommendations
- Execute the planning, buying and stewardship of media campaigns, ensuring timeliness, accuracy and quality in all deliverables
- Negotiate optimal placements, rates, and added-value opportunities
- Manage client media budgets, track spending and adjust as needed
- Resolve billing discrepancies and ensure accurate financial management of media buys
- Monitor and report on campaign performance using internal and third-party reporting systems
- Provide actionable campaign insights to guide future media strategies
- Identify opportunities to expand media services for existing clients
- Maintain and enhance strong relationships with clients, colleagues and media vendors
Skills
- 5+ years of experience in media planning and buying
- Deep knowledge and experience working with a wide range of media, including traditional (broadcast, print, out of home), digital and programmatic channels
- Excellent communication and interpersonal skills to interact effectively with clients, vendors and internal teams
- Strong organizational skills, attention to detail, ability to multitask, prioritize and manage multiple projects simultaneously
- Proficiency in media tools and software, and Microsoft Office Suite
Benefits
- Discretionary bonus plan
- Employee stock ownership plan
- Health, dental, and vision insurance coverage
- Employee wellness program
- Life and disability insurance
- Retirement savings plan
- Paid holidays
- Volunteer time off
- Paid time off
Company Overview
Strategic America is a marketing agency that specializes in direct marketing, branding, social media, analytics and digital solutions. It was founded in 1980, and is headquartered in West Des Moines, Iowa, USA, with a workforce of 51-200 employees. Its website is https://www.strategicamerica.com.