Note: The job is a remote job and is open to candidates in USA. Daxko builds software that enhances operations for fitness and wellness organizations. They are seeking a Senior Marketing Operations Manager to optimize their HubSpot environment, lead integrations with various platforms, and drive marketing performance through data-driven strategies.
Responsibilities
- Own the architecture and optimization of Daxko's HubSpot environment, including advanced configuration, workflow automation, lifecycle management, and MAP program development that drives measurable performance
- Lead integrations between HubSpot and platforms like Salesforce, CDP, paid media, and business intelligence tools, ensuring accurate data flow and reliable attribution across the full revenue funnel
- Build and maintain campaign tracking standards, automation hygiene, and data tagging frameworks that power accurate lead routing and reporting
- Support ABM program infrastructure, including account segmentation, intent data integration, and account-level tracking across the funnel
- Drive a structured testing and experimentation culture, running A/B tests, analyzing campaign performance, and identifying conversion opportunities across workflows and programs
- Evaluate and onboard marketing technologies that scale with business needs, and sunset tools that no longer serve the stack
- Build documentation, best-practice guides, and enablement resources that raise the operational bar across the marketing team
Skills
- 5+ years of experience in marketing operations within B2B SaaS
- Expert-level HubSpot proficiency, with a track record of building and optimizing complex MAP programs, workflows, and integrations
- Deep experience architecting MarTech integrations across Salesforce and other pipeline-generating tools
- Strong project management skills with the ability to keep complex, cross-functional workstreams moving
- Comfort with AI-powered marketing tools and a history of putting emerging technology to practical use
- HubSpot, Salesforce, Qualified, or Google Analytics certifications
- Proficiency in HTML/CSS for campaign troubleshooting and template customization
- Experience with ABM platforms, intent data tools, and account-level tracking
- Background in data analysis or visualization
Benefits
- Flexible paid time off
- Affordable health, dental, and vision insurance options
- Monthly fitness reimbursement
- 401(k) matching
- New-Parent Paid Leave
- Casual work environments
- Remote work
- Bonuses, commissions, or other performance-based incentives
- A comprehensive benefits package
- Recognition programs
- Plenty of opportunities to grow your career with us
Company Overview
Daxko is a technology company that empowers the fitness and wellness industry with innovative software solutions. It was founded in 1998, and is headquartered in Birmingham, Alabama, USA, with a workforce of 501-1000 employees. Its website is https://www.daxko.com/.