Note: The job is a remote job and is open to candidates in USA. AdVictory is a leader in digital advertising technology and services based in Washington, D.C. They are seeking a Senior Manager, Paid Media to craft and execute digital advertising strategies for political campaigns, while leading a team and analyzing performance data to maximize ROI.
Responsibilities
- Craft cross-channel digital advertising strategies in collaboration with clients from every level of the political world, identifying the proper tactics, channels, and audiences for each one
- Launch, optimize, and manage campaigns across multiple platforms, including social, search, and programmatic channels
- Oversee and guide junior team members in execution of team strategies by directing priorities, offering feedback, and ensuring alignment on campaign goals
- Investigate performance data using our suite of reporting tools to identify opportunities to maximize clients’ ROI
- Work closely with publishers to craft custom media plans and build inventory packages based on campaign needs
- Manage a number of budgets (large and small) simultaneously, ensuring spend efficiency across multi-stage programs
- Assist with creating compelling ad copy, landing page content, and other advertising creatives
Skills
- Six or more years of experience in digital paid media, including social, search, and programmatic advertising
- Experience working in political campaigns or government affairs (required)
- Strong leadership skills, with experience in team management and mentoring junior team members
- Experience with demand-side platforms (DSPs) such as The Trade Desk, DV360, or similar platforms (required)
- Experience with social media platforms, including Google Ads, Meta, and X (formerly Twitter)(required)
- Experience with tag management systems generally and conversion tracking specifically (required)
- Ability to translate complex data from multiple ad platforms into clear, actionable insights and client-facing reports
- Positive, proactive attitude, with a willingness to work occasional evenings or weekends to meet campaign deadlines
- Familiarity with web analytics tools such as Google Analytics
Benefits
- Flexible, open leave policy and PTO.
- Comprehensive health benefits (medical, dental, and vision).
- Commuter benefits and travel reimbursements (Uber/Lyft paid for late work nights).
Company Overview
AdVictory is a digital advertisement agency. It was founded in 2015, and is headquartered in Washington, District of Columbia, USA, with a workforce of 11-50 employees. Its website is https://advictory.com/.