Note: The job is a remote job and is open to candidates in USA. LastPass is a market-leading password manager that helps individuals and organizations manage and protect access to AI, applications, and credentials. They are seeking a Senior Growth Product Marketing Manager to lead experimentation and conversion strategies for trial users, optimizing the user journey and unlocking growth opportunities.
Responsibilities
- Own the communication strategy for trial users, identifying opportunities to drive conversion through innovative messaging and lifecycle campaigns
- Design, develop, and execute A/B tests across email (Marketo, Sendgrid, Acoustic) and in-product messaging (Pendo), constantly pushing boundaries to uncover what drives the best user experience
- Use tools like Amplitude and Power BI to dig into results, uncover insights, and refine strategies, bringing hands-on data skills and comfort making data-driven decisions
- Work closely with Product, UX, Marketing, and Customer Experience to align trial experiences with broader go-to-market strategies and ensure a cohesive user experience
- Bring fresh ideas to the table, whether it is an in-product onboarding flow, a data-driven email sequence, or a segmentation strategy, embracing bold thinking and calculated risk-taking
Skills
- Proven experience in product, growth, or lifecycle marketing, preferably in a SaaS or PLG environment
- Proven track record of driving trial-to-paid conversion through experimentation and lifecycle strategies
- Hands-on experience with tools like Marketo, Pendo, and analytics platforms such as Amplitude and Power BI
- Strong analytical skills with proven expertise in using data to drive impactful initiatives, and a curiosity to explore new ideas, test hypotheses, and learn from data
- Excellent communication and collaboration skills, with the ability to drive alignment with cross-functional teams
- Strong problem-solving skills and a self-starter mindset
- Fluency with AI tools to support growth marketing, experimentation, and data analysis
Benefits
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Motivosity
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
Company Overview
LastPass provides secure password management and identity protection solutions for individuals and businesses. It was founded in 2008, and is headquartered in Boston, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is http://www.lastpass.com.