Note: The job is a remote job and is open to candidates in USA. Hexion Inc. is a company committed to innovation and sustainability, seeking a Senior Growth Campaign Manager to lead their growth marketing initiatives. This role involves executing multi-channel campaigns, managing demand generation, and collaborating across teams to enhance awareness and pipeline impact.
Responsibilities
- Translate growth strategy into integrated campaigns across LinkedIn, email, events, landing pages, webinars, and CRM marketing automation workflows. Own campaign planning, execution, performance tracking, and pipeline attribution
- Contribute to overall Hexion growth strategy by identifying new customer acquisition channels, experimentation opportunities, and ABM initiatives. Continuously optimize the demand engine based on performance data
- Build segmented nurture campaigns and automated workflows to drive engagement and conversion. Use CRM insights and testing to optimize messaging and funnel performance
- Work with Marketing Excellence team to execute conferences and tradeshows. Own lead gen initiative from pre to post event. Measure ROI, lead quality, and pipeline contribution
- Develop and manage LinkedIn and paid media ad campaigns in partnership with external agency, overseeing targeting, budget allocation, and optimization. Deliver reporting tied directly to pipeline and revenue outcomes
- Build and optimize campaign landing pages in collaboration with Content Strategist using Webflow templates. Improve conversion rates through testing, messaging refinement, and performance analysis
- Partner with design and social media manager to develop organic LinkedIn content aligned to growth campaign goals
- Maintain CRM hygiene, campaign tracking, and marketing attribution. Partner closely with sales excellence and IT to ensure strong lead handoff, visibility, and measurable pipeline contribution
- Own the creative/ media agency relation. Manage timelines and deliverables and ensure success
Skills
- 5+ years of growth marketing experience
- Proven track record running integrated, multi-channel demand generation campaign
- Experience with using AI tool and building custom agents like data clean up agents, company research agents, to accelerate work and automate manual tasks
- Experience supporting or leading account-based marketing initiatives
- Strong experience managing industry conferences and trade shows end-to-end
- Hands-on experience with LinkedIn Campaign Manager
- Hands-on experience with email marketing and automation platforms
- Hands-on experience with Microsoft Dynamics, Hubspot, Salesforce (or similar enterprise CRM)
- Hands-on experience with Webflow, Storyblok, Wordpress (or comparable CMS platforms)
- Demonstrated ability to build and optimize high-converting landing pages
- Strong understanding of B2B sales cycles, pipeline metrics, and revenue attribution
- Analytical mindset with comfort interpreting funnel and performance data
- Experience working cross-functionally with sales, product, and design teams
- Excellent project management and execution skills
- Strong written and messaging capabilities for technical B2B audiences
Company Overview
Based in Columbus, Ohio, Hexion Inc. is a leading global producer of adhesives and performance materials. It was founded in undefined, and is headquartered in Columbus, Ohio, USA, with a workforce of 1001-5000 employees. Its website is https://www.hexion.com/.