Note: The job is a remote job and is open to candidates in USA. VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce. They are seeking a Senior Content Strategist to shape the narrative for a major utility's clean energy initiatives, focusing on developing effective content strategies and messaging.
Responsibilities
- Lead Strategy Development: Create and own the overarching content strategy for our client's clean energy initiatives, with a primary focus on their digital ecosystem
- Craft Brand Messaging: Define the core messages, strategic pillars, and narratives the brand needs to communicate effectively with its audience
- Build Content Models: Develop website-first content models that map key messages to the most effective content types and formats (e.g., articles, data visualizations, interactive tools, video)
- Client Partnership: Work directly with the client to understand their goals, present strategic recommendations, and ensure alignment throughout the project
- Collaborate with Internal Teams: Partner with SJR's account, creative, and editorial teams to ensure the strategy is executed flawlessly
Skills
- Significant experience in a strategic role, with a portfolio that demonstrates successful content strategy and messaging work
- Deep industry expertise is a must. You have direct experience working with or for companies in utilities (e.g., National Grid), clean energy, renewables, or related sectors (e.g., oil and gas companies focusing on sustainability)
- Proven ability to develop website-first content strategies and tangible content models
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively
- A self-starter mentality, comfortable managing your own time and deliverables in a remote, project-based setting
- A background as an environmental reporter is a huge plus
Benefits
- Be a part of a pioneering team: Work alongside some of the brightest minds in content strategy and communications.
- Make a real impact: See your strategic vision come to life and contribute to a high-profile, socially relevant project for a major brand.
- Enjoy a collaborative and supportive culture: We value teamwork, creativity, and innovation.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Company Overview