Note: The job is a remote job and is open to candidates in USA. Outbuild is an innovative company focused on transforming the construction industry through its all-in-one platform. They are seeking a Senior Content Marketing Manager to lead content strategy and production, enhancing brand storytelling and driving customer engagement across various channels.
Responsibilities
- Develop and maintain Outbuild's annual and quarterly content calendar aligned to pipeline and product launch goals
- Own the editorial strategy across blog, email, website, social media, and customer-facing assets
- Translate ICPs (ideal customer profiles) and buyer journeys into content that meets prospects at each stage of the funnel
- Define and enforce brand voice and content standards across all departments
- Write, edit, and publish high-quality long-form content including blog posts, whitepapers, case studies, landing pages, and email sequences
- Partner with the Director of Digital Marketing and Head of Marketing on campaign-level content strategy and messaging
- Collaborate with the Senior Graphic Designer to produce visually aligned content assets
- Manage and brief external content contributors or agencies as needed
- Lead organic search strategy including keyword research, content optimization, and backlink development
- Track and report on content performance metrics (traffic, engagement, MQLs, conversions) using analytics tools
- Use data to continuously refine content strategy and prioritize high-impact topics
- Partner with Product Marketing to develop launch content, feature announcements, and competitive positioning
- Collaborate with Sales to produce enablement content including one-pagers, battle cards, and email templates
- Work with Customer Success to develop customer stories, testimonials, and retention-focused content
- Represent the marketing team in cross-departmental content initiatives
- Mentor Marketing Specialists and Associates on content best practices, writing quality, and editorial workflows
- Own the content review and approval process, maintaining quality and brand consistency
- Identify opportunities to build scalable content systems, templates, and workflows
Skills
- 5+ years of experience in content marketing, preferably in B2B SaaS
- Exceptional writing and storytelling skills
- Experience creating customer-facing content including case studies and thought leadership
- Strong understanding of social media and organic content growth
- Experience writing conversion-focused website and email copy
- Ability to manage multiple content initiatives independently
- Comfortable working in a fast-paced startup environment
- Experience with video/content production workflows
- Construction technology, architecture, engineering, or industrial SaaS experience
Benefits
- Healthcare: Blue Shield PPO: Bronze, Gold & Silver options; in-network & out-of-network tiers
- Dental: Guardian: In-network & out-of-network coverage; annual max & coinsurance details
- Vision: Guardian 20/20/150: Copays for exams/materials; allowances for frames & contacts
- Basic Life: Guardian: $15,000 employer-paid benefit
- Long-Term Disability: Guardian LTD - 60% of pre-disability earnings, up to $6,000/month
- Work Equipment: Provided as needed Location:
- 401K: Employer match of 100% on the first 3% of pay you contribute, plus 50% on the next 2% (up to 4% total), with immediate full vesting. Eligibility begins after 3 months of service.
- Parental Leave: Paternity: 1 Month | Maternity: 3 Months
- Time Off: PTO = 25 days per year | Sick Days = 5 days per year | Birthday off
- Fully Remote
Company Overview