Note: The job is a remote job and is open to candidates in USA. Georgia IT, Inc. is seeking a highly skilled Salesforce Techno-Functional Consultant with strong expertise in Marketing Cloud, customer journey optimization, and data-driven decision-making. The ideal candidate will bridge business and technology, driving customer understanding, designing omnichannel journeys, and implementing optimized marketing solutions.
Responsibilities
- Drive customer understanding and journey optimization strategies by translating business goals into scalable Salesforce solutions
- Define and design end-to-end implementation architecture for Salesforce Marketing Cloud initiatives
- Analyze and interpret customer behavior and causality data to generate actionable insights and improve journey performance
- Develop and maintain customer personas by combining tribal knowledge with data-driven insights
- Map current-state omnichannel customer journeys and define future-state journey architectures aligned with business objectives
- Design and implement experimentation frameworks (A/B testing, multivariate testing) to measure impact and optimize campaigns
- Implement and manage customer journeys using Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)
- Collaborate with cross-functional teams (business, analytics, and technology) to ensure seamless execution of marketing strategies
- Ensure best practices in data integration, segmentation, personalization, and campaign execution
Skills
- 5+ years of experience in Salesforce with strong exposure to Marketing Cloud
- Proven experience in techno-functional roles, handling both business requirements and technical implementations
- Hands-on expertise in: Journey Builder, Automation Studio, Email Studio, Audience segmentation & personalization
- Strong understanding of: Customer lifecycle management, Omnichannel marketing strategies, Customer journey mapping
- Experience in data analysis and deriving actionable insights (SQL, data modeling preferred)
- Knowledge of design of experiments (DOE), A/B testing frameworks, and performance measurement techniques
- Ability to translate business requirements into technical architecture and solutions
- Strong stakeholder communication and problem-solving skills
- Salesforce certifications (e.g., Marketing Cloud Consultant, Marketing Cloud Developer, Salesforce Admin)
- Experience with data platforms, CDPs, or analytics tools
- Exposure to integration tools/APIs and multi-system environments
Company Overview