Note: The job is a remote job and is open to candidates in USA. Flight Performance is a performance-led agency that partners with ambitious DTC brands to accelerate profitable growth. The Retention & Lifecycle Marketing Strategist is responsible for designing and evolving client retention and lifecycle strategies across various channels, ensuring acquisition efforts lead to long-term customer loyalty and profitability.
Responsibilities
- Own the end-to-end retention and lifecycle strategy for assigned clients
- Develop retention roadmaps aligned to the broader Growth Strategy and Flight Plan
- Define lifecycle priorities across flows, campaigns, segmentation, and loyalty
- Act as the strategic lead for retention initiatives, guiding execution teams with clarity and intent
- Partner closely with Growth Strategists to ensure acquisition and retention strategies compound
- Design and optimize core lifecycle flows (welcome, post-purchase, replenishment, winback, browse/cart abandonment)
- Own email and SMS campaign strategy, including cadence, segmentation, and messaging frameworks
- Define offer logic and promotional strategy across retention channels in alignment with margin and inventory constraints
- Ensure email and SMS are used as profit centers, not just communication tools
- Monitor and analyze retention performance across repeat purchase rate, purchase frequency, AOV, and LTV
- Evaluate flow and campaign performance to identify leverage points for incremental revenue
- Partner with analytics resources to understand cohort behavior and retention velocity
- Tie retention performance back to contribution margin and overall business health
- Partner with Creative Strategists to develop lifecycle-specific creative, messaging, and offers
- Ensure brand voice and creative systems are consistently applied across email and SMS
- Guide testing roadmaps for subject lines, hooks, offers, and formats
- Recommend CRO and onsite retention optimizations where they materially impact LTV
- Collaborate closely with Media Buyers to align acquisition promises with post-purchase experience
- Work with Client Success to ensure retention strategy is clearly communicated and well understood by clients
- Identify upsell opportunities where retention programs (email, SMS, loyalty) can drive incremental value
- Stay ahead of lifecycle marketing trends, platform changes, and consumer behavior shifts, sharing insights with clients and the broader team
Skills
- 4–6+ years experience in DTC retention or lifecycle marketing, ideally within fashion, apparel, or lifestyle
- Deep expertise in email and SMS platforms (e.g. Klaviyo, Attentive) and lifecycle best practices
- Strong analytical fluency across repeat purchase rate, LTV, cohort analysis, and contribution margin
- Proven experience building and scaling lifecycle flows and campaign programs
- Ability to balance promotional performance with long-term brand health
- Confident communicator with strong client-facing presence
- Comfortable operating in fast-paced, high-ownership environments
- Strong async communication skills using Slack and project management tools
Benefits
- Work directly with ambitious, high-growth DTC brands.
- Own strategy end-to-end, from planning through execution.
- High-impact role with visibility and influence across the business.
- Join a performance-obsessed team where your thinking materially shapes outcomes.
Company Overview
We accelerate growth for disruptive brands, enabling you to acquire customers more profitably, at greater scale, & build lasting customer loyalty. It was founded in undefined, and is headquartered in , with a workforce of 11-50 employees. Its website is https://www.flightperformance.co/.