Note: The job is a remote job and is open to candidates in USA. PrimeXBT is a multi-asset crypto and CFD trading company looking for a Regional Marketing Manager for IPBS. The role involves owning the marketing roadmap, driving qualified acquisition, and increasing the lifetime value of active traders through strategic campaigns and partnerships.
Responsibilities
- Own the annual IPBS marketing roadmap, aligned to global KPIs for acquisition, FTD and retention
- Run deep-dive market intelligence on local competitors (Delta Exchange, CoinDCX, Mudrex, Octa, Exness, OctaFX and equivalents), pricing models and trader behaviour to surface untapped segments
- Localise creative, messaging, landing pages and promotional offers so they land in Hindi, English, Urdu, Bengali and Sinhala/Tamil contextsnot just translated, but rewritten for the market
- Design and lead 360 regional campaigns spanning paid digital, organic, creator/KOL, PR, offline events and partner enablement
- Build quarterly GTM plans with clear hypotheses, channel mix, budget allocation and success metrics
- Partner with Product on regionally-relevant features, deposit methods and bonus mechanics
- Lead regional acquisition: act as a link with our Paid Media team in planning and rollout of PPC, Paid Social (Meta, X, YouTube), Programmatic and ASO campaigns specific to IPBS, with tight control over CPA and CPL
- Funnel optimisation: analyse the journey from first touch → registration → KYC → FTD → second deposit, and ship regional fixes (creative, landing page, payment UX, comms cadence) to reduce drop-off
- Retention & LTV: design lifecycle campaigns, reactivation flows and bonus/promotion mechanics that keep active traders trading
- Local partnerships: build co-marketing toolkits and campaign-in-a-box assets that the BDM/PAM team can deploy with IBs, affiliates and KOLs
- Manage external media agencies, PR firms, creative shops and freelance localisers across the region
- Work cross-functionally with Compliance, Legal, Product and Sales to ship campaigns that are both impactful and legally sound non-negotiable in this region
- Brief, review and sign off all regional creative before it goes live
- Events: plan and execute regional participation in major expos (Forex Expo Dubai, iFX EXPO Asia, Money Expo India, Traders Fair) and host VIP seminars and partner dinners for HNW clients and top affiliates
- Media buying: manage relationships with regional financial portals, business news outlets and trading-focused YouTubers/Telegram operators
- PR & communications: act as brand guardian, ensuring all PR activity respects local advertising rules around crypto and CFDs
- We expect every member of the marketing team to use AI tools (Claude, ChatGPT, Midjourney, ElevenLabs, HeyGen and equivalents) as a force-multiplier for research, copy variants, creative iteration, competitor teardowns, ad concept testing, localised content production and reporting
Skills
- 4–7 years in performance/brand marketing, with at least 2 years owning a region or country P&L
- Deep familiarity with at least two IPBS markets - India is non-negotiable; Pakistan, Bangladesh or Sri Lanka exposure strongly preferred
- Track record running paid acquisition at scale across Meta, Google, programmatic and creator/KOL channels, with clear CPA/FTD numbers you can talk through
- Hands-on campaign craft: you can write a brief, review creative, read a media plan and challenge an agency without hiding behind one
- Working knowledge of crypto, forex, CFDs or another regulated financial vertical
- Fluent English plus at least one of: Hindi, Urdu, Bengali, Tamil or Sinhala
- Demonstrable AI-in-workflow examples - you don't just talk about it, you ship with it
- Existing relationships with IPBS trading KOLs, financial media or expo organisers
- Experience working alongside an affiliate/IB programme, not just B2C performance
- SEO, lifecycle/CRM marketing, or community-building (Telegram, Discord, WhatsApp) chops
- Experience navigating local advertising restrictions on crypto or leveraged products
Company Overview