Note: The job is a remote job and is open to candidates in USA. Hidden Level is focused on advancing airspace awareness using innovative RF sensing technology. They are seeking a Product Marketing Manager to lead product marketing efforts, including developing go-to-market strategies, conducting market research, and managing product commercialization activities.
Responsibilities
- Plan and execute GTM strategies for product launches and market expansion initiatives
- Coordinate across cross-functional teams to ensure successful execution of GTM plans
- Develop market segmentation frameworks, buyer personas, and priority use cases across defense, federal, allied, and commercial markets
- Conduct market research to understand customer needs, mission requirements, market trends, and competitive landscape
- Gather, synthesize, and prioritize customer, partner, and market feedback to inform product and solution strategy, roadmap decisions, and business priorities
- Conduct thorough competitive analysis to understand the market landscape and identify differentiation opportunities
- Monitor analyst coverage, industry assessments, and market reports to provide insights and recommendations to inform product development and marketing strategies
- Develop and maintain strong product positioning and messaging that clearly communicates Hidden Level’s value proposition for defense audiences
- Create solution-oriented editorial and technical content that translates complex RF sensing, passive radar, and airspace awareness capabilities into mission-relevant value propositions and operational outcomes
- Develop market narratives and thought leadership content that support analyst engagement, category creation, and industry positioning
- Develop and execute analyst relations strategies that increase awareness, credibility, and market visibility
- Coordinate analyst briefings, inquiries, product updates, and market education initiatives
- Develop and manage strategic partnerships and alliances to enhance product marketing efforts and expand market reach
- Collaborate with partners on co-marketing initiatives and joint campaigns
- Drive product commercialization activities from concept through launch and market adoption
- Partner closely with Product Management, Engineering, Sales, and Business Development
- Develop and maintain external-facing product roadmaps and product narratives
- Establish KPIs and track performance metrics to measure the effectiveness of product marketing activities
- Provide regular reports and insights to marketing leadership on marketing performance and ROI
Skills
- Bachelor's degree in Marketing, Business, Communications, Engineering, Physics, or a related technical field
- A minimum of 8 years of proven experience in leading and managing comprehensive product marketing strategies for technology companies
- Strong understanding of product positioning, messaging, market segmentation, competitive analysis, analyst relations, and go-to-market strategy
- Prior experience in Defense Tech sector or related U.S. Department of Defense entity
- Familiarity with RF sensing, passive radar, electromagnetic spectrum operations, counter-UAS technologies, or related defense sensing technologies
- Experience managing product marketing efforts in a remote environment
Benefits
- Health insurance
- Paid parental leave
- Flexible time off
- 401(k) with employer contributions
- Life insurance
- Disability insurance
- Potential stock options
Company Overview
Hidden Level provides airspace monitoring and drone detection technologies for infrastructure and address national security threats. It was founded in 2018, and is headquartered in Syracuse, New York, USA, with a workforce of 51-200 employees. Its website is https://www.hiddenlevel.com.