Note: The job is a remote job and is open to candidates in USA. GuidePoint Security is a trusted cybersecurity company that provides solutions to help organizations minimize risk. They are seeking a Product Marketing Manager to create value-based messaging and collateral that differentiates their offerings in the market and supports sales efforts.
Responsibilities
- Master storyteller – be able to translate the technical content from SMEs into engaging collateral that draws customers in and clearly articulates how our solutions help address critical cybersecurity problems
- Drive thought leadership messaging & positioning for assigned offerings
- Create differentiated, value-based content and collateral based on understanding both the competition and the buyer personas involved in a purchase decision
- Craft compelling Offer messages for use across marketing channels and activities
- Lead content development and go to market strategy for new and existing offerings. This may include writing or reviewing marketing copy, writing web page copy, sales collateral, blogs, whitepapers and videos – and collaborating with various teams to ensure communication and goals are aligned
- Conduct market and competitive analysis to better position services
- Contribute to the company’s blog strategy and content creation
- Manage our Digital Asset Management platform to ensure that every service area has updated and relevant content, and maintain source documents and materials in designated central repository
Skills
- 3-5 years' cybersecurity product marketing experience (must have previous Cybersecurity experience)
- Detail-oriented and organized multi-tasker who can execute multiple projects and initiatives simultaneously
- Demonstrated success value-based messaging and competitive positioning
- Excellent written and verbal communication skills
- Relevant subject matter expertise in the cybersecurity products, services and industry
- Understanding of how a product/service is sold and the toolkit needed to enable sellers
- Proven ability to influence cross-functional teams and work collaboratively
- Social media
- Various content types
- Support for digital marketing campaigns
- Ability to write web content
Benefits
- Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)
- Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family). If you choose the High Deductible / HSA plan, GPS will contribute in 4 equal quarterly installments: ($850 per EE annually / $1750 per family annually (includes spouse/children/family options)
- Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
- 12 corporate holidays and a Flexible Time Off (FTO) program
- Healthy mobile phone and home internet allowance
- Eligibility for retirement plan after 2 months at open enrollment
- Pet Benefit Option
Company Overview
GuidePoint Security provides trusted cybersecurity expertise, solutions, and services that help organizations minimize risk. It was founded in 2011, and is headquartered in Reston, Virginia, USA, with a workforce of 1001-5000 employees. Its website is https://www.guidepointsecurity.com/.