[Remote] Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Mappedin is the leading indoor mapping platform transforming the way venues are experienced, managed, and understood. They are seeking a Product Marketing Manager who will own messaging and positioning, product launches, and sales enablement, while building a compelling narrative that resonates with customers and drives market momentum.

Responsibilities

• Take end-to-end ownership of how Mappedin talks about itself
• Audit where the story breaks down, where value gets lost in technical language, and where the human story isn't being told
• Build a positioning framework that holds up across verticals and buyer personas — airports, malls, stadiums, campuses, public safety, OEM partners — and evolve it as the product and company grow
• Build the launch infrastructure Mappedin needs
• Define launch tiers, create repeatable templates, and establish the rhythms that turn engineering velocity into market momentum
• Own both internal readiness — sales, CS, support — and external execution
• Work closely with the sales team to understand where deals stall, where confidence breaks down, and what tools and narratives would change that
• Produce the materials that actually get used: positioning briefs, battlecards, demo narratives, and objection handlers
• Know the customer deeply enough to represent their perspective without waiting for a formal research cycle
• Spend time with sales, CS, and customers directly
• Bring what you learn back into messaging, launch decisions, and product conversations — and make it a habit, not a project

Skills

• B2B SaaS product marketing experience — you've worked in software, ideally at a company where the product was technically complex and the buyer wasn't obvious
• You've owned messaging and positioning for a multi-use-case product — not just executed against a framework someone else built. You can point to before and after
• You've moved a company's story from feature-led to outcome-led — and you can describe specifically how you did it
• You've run or meaningfully shaped a product launch process — not just participated in one. You know what good looks like and you've built toward it
• Your enablement work actually got used. Sales reps changed how they talked about the product because of something you made
• You're comfortable as a generalist. This role covers multiple verticals and buyer types — there's no per-vertical specialist to hand off to
• You've spent real time with customers. Your perspective on what buyers need comes from firsthand conversations, not briefs or second-hand summaries
• You move without waiting for a complete brief. You orient fast, form a point of view, and get to work

Benefits

• Competitive base salary
• 20 days of paid vacation, available from your first day
• Comprehensive benefits from Day 1
• A team of bar raisers with low ego and high ownership

Company Overview