Note: The job is a remote job and is open to candidates in USA. Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. The Product Marketing Manager will support the development of product marketing as the company transitions to a tech platform model, focusing on messaging, product launches, and sales enablement.
Responsibilities
- Assist in developing and refining product messaging, positioning, and value propositions across the platform –so buyers and the people who influence them understand “why Machinify” and “why now.”
- Translate complex AI-powered capabilities into clear, defensible value propositions for payer audiences (executive, clinical, operations, and payment integrity)
- Partner with product, sales, and operations teams to incorporate feedback into messaging and content
- Support the development of personas by gathering and synthesizing customer, sales, and market insights
- Help map customer pain points and workflows across the payment integrity lifecycle
- Partner with product, sales, and operations teams to incorporate feedback into messaging and content
- Support video content development, including scripting, coordinating with subject matter experts, and working with creative teams. Potential output includes product explainers, “what it is/why it matters” modules, release highlights, and buyer-specific narratives that reduce time-to-understanding
- Contribute to the creation of core marketing assets such as product collateral, sales enablement materials, and short-form content
- Ensure content aligns with overall product messaging and clearly communicates customer value
- Assist in coordinating product launches in partnership with Product Operations and Marketing
- Help develop launch materials, internal communications, and enablement resources
- Support execution of repeatable launch processes and post-launch learnings
- Help create and maintain sales tools such as pitch decks, one-pagers, and competitive insights
- Work with sales teams to understand common objections and areas where messaging can improve
- Contribute to training and enablement efforts to support field teams
Skills
- Experience in product marketing (or adjacent GTM roles with heavy messaging/content ownership), ideally in B2B SaaS and/or healthcare technology companies
- Demonstrated experience supporting messaging, content creation, or product launches in a cross-functional environment
- Experience partnering closely with product, operational, and sales counterparts
- Builder Mentality: Energized by creating the first version of what 'great' looks like, and then iterating quickly as you learn
- High Ownership, Low Ego: Jumps in wherever needed, seeks truth over credit, and prioritizes outcomes over optics
- Technical Fluency: Able to engage product and data science teams to understand what's real, what's differentiated, and what needs nuance, and then translate it for market impact
- Clarity Obsessed: Unusually strong instinct for simplifying complexity into language that moves decisions and reduces friction
- Credible, Customer-Focused Storytelling: Balances ambition with accuracy; aims for defensible, trustworthy narratives in a high-stakes healthcare context
- Comfort with Ambiguity: Thrives in a fast-moving environment where priorities evolve as Machinify scales its unified platform approach
- Experience building and scaling product marketing 'from the ground up' is strongly preferred
- Passion for healthcare technology and commitment to improving outcomes through smarter, more accurate systems
Company Overview