Note: The job is a remote job and is open to candidates in USA. Visier Inc. is the global leader in Workforce Intelligence that powers every people decision. They are seeking a Product Marketing Director to own the go-to-market strategy for key Visier solutions, develop differentiated positioning, and act as the voice of the buyer to drive growth across acquisition, expansion, and retention.
Responsibilities
- Own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention
- Develop and operationalize differentiated positioning and messaging that clearly articulates business value and gives Visier a competitive edge
- Act as the voice of the buyer, distilling customer insights and market signals into actionable guidance for product, sales, and marketing
- Lead product and feature launches with measurable impact on awareness, pipeline, and adoption
- Enable the sales team with compelling narratives, tools, and training that improve conversion, influence deal outcomes, and shorten sales cycles
- Drive the messaging and targeting strategy to fuel high-performing campaigns in partnership with our marketing team
- Optimize and measure GTM performance, using sales feedback, customer feedback, win/loss analysis, and usage trends
- Collaborate cross-functionally with Product, Marketing, Sales, and Customer Success, ensuring strategy alignment and unified execution
Skills
- 5+ years' experience in B2B SaaS product marketing with proven outcomes owning strategic product marketing initiatives that impacted growth, customer adoption or market expansion
- Translate complex technical capabilities into clear, compelling business value for senior buyers — turning product depth into pipeline impact
- You chart a clear path forward, prioritizing outcomes over perfection and momentum over consensus
- Frame every decision in terms of revenue impact, market opportunity, and buyer motivation
- Simplify the complex through exceptional storytelling and messaging that compels action
- Know your market, your customer, and exactly where your product fits in the broader ecosystem
Benefits
Company Overview
Visier Workforce AI gives leaders, business executives, and managers, the trusted insights and contextual guidance to make confident workforce decisions and lead workforce transformation at scale. It was founded in 2010, and is headquartered in Vancouver, British Columbia, CAN, with a workforce of 501-1000 employees. Its website is http://www.visier.com.