Note: The job is a remote job and is open to candidates in USA. NetSuite is a company that brings together data, infrastructure, applications, and expertise to drive innovation. They are seeking a Principal Data Scientist to conduct market research, analyze data, and provide strategic recommendations to enhance marketing effectiveness and align investments with business objectives.
Responsibilities
- Conduct quantitative and qualitative market research to identify customer trends, competitive insights, and emerging market opportunities
- Analyze campaign, pipeline, customer, and engagement data to identify opportunities for optimization and growth
- Develop actionable recommendations that improve marketing strategy, audience targeting, messaging, and campaign performance
- Partner with Demand Generation, Sales, Product Marketing, and Business Development teams to support integrated marketing initiatives
- Build dashboards, scorecards, and reports that measure campaign effectiveness and key performance indicators (KPIs)
- Monitor marketing program performance and provide ongoing optimization recommendations based on data and business insights
- Support audience segmentation, account prioritization, and customer journey analysis to improve campaign effectiveness
- Assist in forecasting program outcomes and measuring return on marketing investment (ROMI)
- Present findings and recommendations to cross-functional stakeholders and leadership in a clear, concise, and compelling manner
- Maintain data quality and ensure reporting accuracy across marketing systems and platforms
- Identify opportunities to automate reporting, streamline analysis, and improve marketing measurement processes
- Stay informed on industry trends, competitive intelligence, and best practices in B2B marketing and demand generation
Skills
- Bachelor's degree in Marketing, Business, Economics, Data Analytics, Statistics, Communications, or a related field
- 7+ years of experience in marketing analytics, marketing operations, demand generation, business intelligence, or a related analytical marketing role
- Experience analyzing large datasets to identify trends and generate actionable business insights
- Strong analytical, critical thinking, and problem-solving skills
- Advanced proficiency with Microsoft Excel and PowerPoint
- Experience creating dashboards, reports, and executive presentations
- Excellent written and verbal communication skills with the ability to present data to both technical and non-technical audiences
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Experience supporting enterprise B2B marketing organizations
- Knowledge of demand generation, account-based marketing (ABM), customer segmentation, and campaign performance analysis
- Experience with CRM and marketing automation platforms such as Oracle Eloqua, Salesforce, Marketo, or HubSpot
- Experience with business intelligence and visualization tools such as Oracle Analytics, Power BI, Tableau, or Looker
- Familiarity with SQL or other data querying tools is a plus
- Understanding of marketing attribution models, pipeline analysis, and return on marketing investment (ROMI)
- Experience using AI-driven marketing analytics or predictive modeling tools is desirable
Benefits
- Medical, dental, and vision insurance, including expert medical opinion
- Short term disability and long term disability
- Life insurance and AD&D
- Supplemental life insurance (Employee/Spouse/Child)
- Health care and dependent care Flexible Spending Accounts
- Pre-tax commuter and parking benefits
- 401(k) Savings and Investment Plan with company match
- Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
- 11 paid holidays
- Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
- Paid parental leave
- Adoption assistance
- Employee Stock Purchase Plan
- Financial planning and group legal
- Voluntary benefits including auto, homeowner and pet insurance
Company Overview