Note: The job is a remote job and is open to candidates in USA. Coinbase is a remote-first company focused on increasing economic freedom. The Performance Marketing Manager will oversee the global performance marketing program, managing substantial ad spend to drive user acquisition and revenue growth through data-driven strategies.
Responsibilities
- Own end-to-end strategy and execution across global paid performance channels (Google Ads, Meta, TikTok, and mobile UA) to hit aggressive new user acquisition and efficiency targets
- Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences, translating results into scaled playbooks for global markets
- Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes
- Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities
- Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel, proactively surfacing insights, risks, and opportunities to leadership
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams
Skills
- 5+ years of hands-on performance marketing experience with expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment
- Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets
- Demonstrated experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g., Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation and scale campaigns
- Proficiency with BI tools (e.g., Looker, Hex, Tableau) and a demonstrated experimentation mindset, with experience building and launching tests, interpreting results, and making data-grounded decisions
- Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing; B2C experience required
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality
- Fintech or crypto experience preferred
Benefits
- Equity and bonus eligibility
- Benefits (medical, dental, vision, 401(k))
Company Overview