Note: The job is a remote job and is open to candidates in USA. Halstead Media Group is seeking a Performance Marketing Director to lead their Paid Media and SEO departments. This role involves strategic leadership, performance accountability, and hands-on support to drive results and ensure alignment across various marketing channels.
Responsibilities
- Own and execute integrated performance strategy across Paid Media and SEO
- Set goals, KPIs, and campaign strategy across platforms and search environments, tailored to each client's growth stage and service focus
- Lead and mentor a team of paid media managers and SEO managers (plus freelancers) — building accountability, communication, and real ownership, not just task completion
- Partner with project managers and leadership to forecast capacity, set priorities, and resolve bottlenecks before they become client problems
- Maintain strong QA and reporting processes for both paid and organic — where "reported" and "actually true" are the same thing
- Identify and prioritize cross-channel growth opportunities — campaigns, content strategy, local SEO, landing pages, and testing
- Ensure paid and SEO strategies reinforce each other and align with client goals, seasonal cycles, and budgets
- Act as the internal escalation point for performance issues and strategic pivots — present and accountable, not reachable only after the fact
- Direct strategy, execution, and optimization across Google, Meta, LinkedIn, and Microsoft Ads
- Review and support ad copy, campaign structure, pacing, targeting, and platform fit
- Set testing agendas and creative frameworks for performance lift
- Step in to troubleshoot campaign issues and guide budget-allocation decisions
- Lead performance reporting, client insights, and recommendations
- Own the SEO roadmap across all clients — keyword strategy, on-page optimization, link-building, content direction, and AI visibility / GEO (how clients surface in AI search and answer engines)
- Review and guide SEO work done by team members, and confirm it actually ships — live, across every client site it should touch, including legacy sites, at the scope represented
- Ensure strong collaboration across SEO, web, content, and UX
- Interpret performance data, rankings, and AI-visibility signals to shape recommendations — and reconcile reported progress against actual organic leads and traffic
- Stay ahead of algorithm, AI-search, and answer-engine changes that affect rankings, AI visibility, or lead flow, and translate them into action fast
- Lead reporting on organic traffic, keyword growth, AI visibility, lead quality, and overall search presence; ensure technical SEO tasks are managed and resolved
- Partner with copywriters so all messaging (ads and organic) aligns with StoryBrand principles
- Work with designers and video editors on creative assets for paid and organic — e.g., paid media landing pages and campaign creative
- Collaborate with project managers to track performance, align on goals, and respond quickly to client needs — supporting the PM who owns the account, not taking it over
- Train and coach team members to strengthen cross-functional knowledge and performance thinking
- Participate in internal marketing planning, tool selection, and team development
Skills
- 4+ years leading paid media campaigns and SEO strategy
- Managed and mentored a multi-disciplinary team (paid + SEO + freelancers)
- Blend high-level strategic leadership with hands-on support
- Lead integrated strategy and reporting across both paid and organic search
- Highly analytical and can turn data into direction for others
- Write clear, conversion-optimized ad copy and value messaging with precision
- Organized, accountable, and effective at building and maintaining systems
- Give thoughtful, respectful feedback and guide cross-team collaboration
- Take ownership of outcomes and stay present and calm when performance is at risk
- Experience with HubSpot or similar CRMs
- Comfort with Google Analytics, Search Console, SEMrush, and AI-visibility / GEO tracking tools (e.g., Peec, Local Falcon)
- Familiarity with GA4 reporting, budget forecasting, and attribution modeling
- Working knowledge of technical SEO (site structure, schema, page speed)
- Background in the lawn, landscape, or outdoor living industries
- Familiarity with the StoryBrand messaging framework
- Ability to build client-facing performance narratives and recommendations
Benefits
- PTO: 15 days to start (combination of vacation and sick) plus paid holidays
- 401(k) with match
- Health insurance (medical, dental, vision): 100% of the medical premium paid for the employee. Have your own insurance? Opt out and receive a weekly opt-out pay perk.
- $500 annual equipment reimbursement
- Monthly perks (snack, tea/coffee subscriptions)
- Paid training and professional development
Company Overview