Note: The job is a remote job and is open to candidates in USA. ImmunityBio, Inc. is a commercial-stage biotechnology company focused on developing cell and immunotherapy products to strengthen the human immune system against cancer. The Patient Recruitment & Digital Media Manager will lead the strategy and execution of patient recruitment campaigns for clinical trials, working collaboratively across multiple teams to enhance patient awareness and enrollment.
Responsibilities
- Lead the development and execution of integrated multi-channel patient recruitment campaigns to support patient recruitment for goals across indications and geographies
- Develop strategic digital marketing plans aligned with study timelines, enrollment objectives, patient population dynamics, and budget parameters
- Lead the efforts to overhaul the ImmunityBio website, including developing compliant site copy, images, and navigation
- Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms
- Oversee campaign performance in real time and continuously optimize against KPIs, including cost per lead (CPL), conversion rates (CR), qualified patient referrals, site engagement, and enrollment progression
- Drive ongoing testing and optimization initiatives, including A/B testing of creative, messaging, audience segmentations, and landing pages experiences
- Partner with internal analytics teams and external agencies to develop attribution models and patient journey reporting and actional performance insights
- Work with cross-functional teams and external agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials
- Ensure all educational materials comply with applicable regulatory, legal, privacy and brand standards
- Serve as a strategic partner to Clinical Operations, Medical Affairs, Legal/Regulatory/PRC, Patient Advocacy, teams to align recruitment campaigns with enrollment priorities, scientific accuracy, and patient community engagement efforts
- Manage relationships with media agencies, publishers, technology vendors, and recruitment partners to ensure high-quality execution and performance
- Negotiate media placements, pricing, and performance-based agreements where applicable
- Manage campaign budgets, forecasting, pacing, and resource allocation
- Develop and deliver regular executive-level performance reports, dashboards, and insights for internal stakeholders
- Identify emerging trends, risks, and opportunities in patient education, marketing, digital patient recruitment, and engagement
- Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing
- Support broader corporate, clinical, and departmental initiatives through cross-functional projects and leadership contributions
Skills
- Bachelor's degree in Marketing, Journalism, Advertising, Communications, or related field required
- 7+ years of experience in digital media, performance marketing, or growth marketing required
- Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment required
- Experience recruiting patients for clinical trials required
- Data-driven mindset with ability to interpret performance metrics and act on them
- Excellent communication and stakeholder management skills
- Analytical and performance-oriented
- Detail-oriented with strong project management skills
- Comfortable working in cross-functional, fast-paced environments
- Ability to balance creativity with regulatory constraints
- Strong written and verbal communication skills
- Familiarity with IRB/ethics considerations in patient recruitment
- Knowledge of patient privacy regulations (HIPAA, GDPR)
- Master's degree is preferred
- Experience working with patient advocacy groups is preferred
Benefits
- Discretionary bonus
- Equity award
- Medical, Dental and Vision Plan Options
- Health and Financial Wellness Programs
- Employer Assistance Program (EAP)
- Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability
- Healthcare and Dependent Care Flexible Spending Accounts
- 401(k) Retirement Plan with Company Match
- 529 Education Savings Program
- Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks
- Paid Time Off (PTO) includes: 11 Holidays
- Exempt Employees are eligible for Unlimited PTO
- Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day
- We are committed to providing you with the tools and resources you need to optimize your Health and Wellness.
Company Overview
ImmunityBio, Inc. It was founded in 2014, and is headquartered in Culver City, California, USA, with a workforce of 501-1000 employees. Its website is https://immunitybio.com.