Note: The job is a remote job and is open to candidates in USA. VISIT FLORIDA is the state’s official tourism marketing organization, tasked with promoting Florida as a vacation destination. They are seeking a detail-oriented Paid Media Coordinator to support the execution and tracking of paid media initiatives, ensuring alignment with campaign objectives and managing relationships with agencies.
Responsibilities
- Support the execution, tracking, and documentation of paid media buys across both domestic and international marketing initiatives
- Assist in evaluating incoming media proposals to ensure strict alignment with campaign objectives, budgets, targeting parameters, and timelines
- Partner with agencies and internal teams to build asset trackers, ensuring all creative materials meet media specs and are delivered on schedule
- Keep internal tracking systems updated with essential campaign documentation
- Enter and track media insertion orders in Salesforce, coordinating directly with the contracts department when revisions or updates are required
- Maintain budget workbooks to monitor billed amounts and remaining balances, reviewing agency invoices to flag any discrepancies before final approval
- Assist with campaign reporting workflows by gathering data, managing dashboard links, tracking deadlines, and identifying key performance trends
Skills
- Associate's degree
- 2+ years of professional experience
- Understanding of marketing principles, market research, and consumer behavior
- Ability to successfully manage multiple projects and agencies. Excellent organizational skills with demonstrated ability to prioritize workload and attention to detail
- Ability to create and maintain relationships with agencies, brand representatives, and other industry partners
- Position includes travel that requires a valid driver's license
- Bachelor's Degree in Marketing, Journalism, Business, Communications or relevant field
- Experience working with CRM databases, preferably Salesforce & Marketing Cloud
Benefits
- Medical, dental, vision coverage
- 401(k) plan with a generous employer match
- Paid time off, including vacation, company holidays, and volunteer hours
- Professional development and tuition reimbursement
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