Note: The job is a remote job and is open to candidates in USA. Liquid I.V. is a company focused on developing transformative hydration solutions. The National Account Manager will lead the strategic sales plans for Kroger, ensuring sustainable growth and profitability while managing key relationships and aligning cross-functional teams.
Responsibilities
- Own the overall Kroger strategy, including base business, innovation, assortment, pricing, promotion, omni‑channel, and profitability
- Lead the development and execution of Joint Business Plans aligned to both Kroger and Liquid I.V. strategic priorities
- Serve as the senior point of contact with Kroger buyers, leadership, and cross‑functional partners
- Proactively identify growth opportunities and risks, using deep analytical rigor and scenario planning
- Translate Kroger strategy and insights into clear internal direction for Marketing, Supply Chain, Finance, Revenue Growth Management, and eCommerce
- Lead innovation strategy inclusive of selling in new items, category reviews, and post‑launch performance tracking
- Own total trade investment, ensuring ROI discipline and alignment with long‑term value creation
- Leverage syndicated data, shopper insights, and Kroger platforms (84.51) to inform decisions and recommendations
- Set direction and expectations for brokers and agency partners; hold them accountable to performance and results
- Confidently represent Liquid I.V. in high‑stakes negotiations and executive‑level discussions
- Communicate performance, risks, and opportunities clearly to senior leadership on a regular cadence
Skills
- Bachelor's degree in business or related field (MBA preferred)
- 8–10+ years of experience in customer management within the CPG industry
- 4+ years of direct Kroger account ownership, including JBPs and buyer negotiations
- Proven experience leading large, complex businesses with meaningful revenue responsibility
- Deep understanding of pricing, promotion strategy, and cross‑channel dynamics (store + eComm)
- Advanced ability to leverage data and insights to drive strategic decision‑making
- Strong executive presence with exceptional storytelling and influence skills
- Demonstrated ability to operate independently while influencing cross‑functionally
- Track record of consistently delivering results in high‑expectation environments
- Familiarity with Kroger tools (84.51) and platforms strongly preferred
Benefits
- 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
- A 401k plan with company match, short and long-term disability coverage.
- A generous PTO and sick policy that includes 13+ paid annual holidays.
- Wellness classes (fitness, mental health, nutrition, finance, etc.).
- An Employee Assistance Program, including membership for guided meditation for all employees.
- Monthly tech and wellness reimbursement.
- An infinite supply of Liquid I.V. for endless hydration!
Company Overview
Liquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. It was founded in 2012, and is headquartered in Marina Del Rey, California, USA, with a workforce of 51-200 employees. Its website is https://liquid-iv.com/.