Note: The job is a remote job and is open to candidates in USA. Pritchard Industries is a dynamic and innovative provider of comprehensive facility services, dedicated to enhancing the operational efficiency of our client partners. They are seeking a Marketing Strategy & Go-to-Market Manager to drive growth through strategic marketing planning, vertical-focused programs, and data-driven campaigns.
Responsibilities
- Develop and manage the annual marketing plan aligned to growth objectives
- Create quarterly go-to-market (GTM) plans by vertical
- Define target segments and prioritize growth opportunities
- Lead GTM strategy by vertical (Aviation, Education, Commercial, Industrial, Sports & Entertainment)
- Build vertical playbooks including messaging, positioning, and campaign approach
- Align marketing strategies with service capabilities and business priorities
- Plan and execute integrated multi-channel campaigns (digital, email, content, and social media)
- Own lead generation strategy to drive pipeline growth
- Manage social media strategy and execution, ensuring consistent messaging and brand presence
- Maintain campaign calendars and track performance across all initiatives
- Develop and execute account-based marketing (ABM) programs for priority accounts
- Lead client marketing initiatives that support retention, engagement, and growth within existing accounts
- Partner with internal teams to align marketing efforts with key client priorities
- Define and execute event and trade show strategy aligned with vertical goals
- Manage participation, planning, and follow-up campaigns to maximize impact
- Ensure events contribute to pipeline generation and brand visibility
- Conduct market research to identify trends and opportunities
- Develop and maintain competitive intelligence, including battle cards
- Monitor industry activity to inform strategy and positioning
- Plan and oversee thought leadership content aligned with vertical strategies
- Ensure content supports campaign goals and strengthens market positioning
- Track and optimize marketing performance based on data and KPIs
- Provide regular reporting on campaign effectiveness and growth impact
Skills
- Bachelor's degree in Marketing, Business, or related field
- 5–8+ years of experience in marketing strategy, product marketing, or growth marketing
- Strong background in campaign execution, digital marketing, and events
- Ability to translate strategy into measurable results
- Excellent communication and organizational skills
- Experience in service-based or B2B industries preferred
Benefits
- Fully remote (Eastern Standard Time Preferred)
- Paid holidays and vacation time.
- Health Benefits Package
- Ancillary benefits—Life insurance, Long Term Disability, FSA, and Dependent Spending care
- 401K
- Opportunity for growth
- Bonus Pay
Company Overview