Note: The job is a remote job and is open to candidates in USA. Patterson Companies, Inc. is a partner that cares about your success, and they are seeking a Marketing Manager for their animal health private label division. The role involves launching new products and growing existing product lines while developing strategic marketing plans to enhance brand awareness and sales.
Responsibilities
- Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category
- Work closely with the Director of Private Label to identify targeted product growth opportunities
- Develop relevant messaging and promotion offers to engage these target segments to purchase
- Develop customer-facing tools and marketing material to enable the field-based sales organization to close deals and deliver profitable growth
- Assist with process improvement projects to streamline current approaches
- Understand target customer pain points and what is valued through voice of customer research
- Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions
- Attend external networking/ learning events to ensure awareness of marketing advancements
- Attend trade shows, buying shows, and sales meetings to work the booth or present to the teams
- Perform other Marketing Manager duties as assigned
Skills
- Bachelor's Degree in Marketing, Communications or related field
- At least 5 years of Marketing/Communications experience required
- Proven ability to work with sales representatives and an understanding of the customer sales cycle
- Knowledge of the animal health space, preferably in the companion animal and equine space
- Understanding of the veterinary channel
- Proven ability to develop and execute a strategic marketing plan
- Experience meeting project deadlines and achieving KPI goals while delivering positive ROI
- Appreciation for and understanding of various marketing technologies e.g. marketing automation
- Strong communication skills, both verbal and written
- Confident, outgoing, detail-oriented self-starter
- Curious with a drive to achieve results and develop /sharpen marketing skills
- Team player who can function independently and thrives in team collaboration
- Ability to prioritize multiple deadlines
- Ability to adapt quickly to shifting priorities
- Excellent organization and project management skills
- Ability to utilize Excel spreadsheets
- Ability to read through large amounts of data to find trends, opportunities, pain points, etc
- Ability to create presentations and present to large groups of people
Benefits
- Full Medical, Dental, and Vision benefits and an integrated Wellness Program
- 401(k) Match Retirement Savings Plan
- Paid Time Off (PTO)
- Holiday Pay & Floating Holidays
- Volunteer Time Off (VTO)
- Educational Assistance Program
- Full Paid Parental and Adoption Leave
- LifeWorks (Employee Assistance Program)
- Patterson Perks Program
Company Overview
Patterson strengthens the oral and animal health markets in North America and the United Kingdom. It was founded in 1877, and is headquartered in Saint Paul, Minnesota, USA, with a workforce of 5001-10000 employees. Its website is https://www.pattersoncompanies.com.