Note: The job is a remote job and is open to candidates in USA. Akraya, Inc. is an award-winning IT staffing firm recognized for its commitment to excellence and a thriving work environment. The Marketing Manager will develop and execute marketing strategies for AI-powered product features, translating complex technology into clear customer benefits while leading comprehensive campaign planning and collaborating with various teams for successful product launches.
Responsibilities
- Develop content strategies, brainstorming campaign ideas and partnership activations
- Create messaging that clearly articulates product value and customer benefits
- Guide the team's approach to showcasing AI value to less technical audiences
- Lead the planning and execution of integrated marketing campaigns
- Develop detailed marketing briefs for creative and channel alignment
Skills
- Proven experience driving large, complex marketing initiatives
- Ability to translate product features into customer value propositions
- AI Product Marketing Content Strategy (advanced)
- Messaging Frameworks (advanced)
- Campaign Planning (advanced)
- AI Marketing (advanced)
- Cross-functional Collaboration (advanced)
- Experience in software marketing, particularly with AI-driven products
Company Overview
Akraya is your trusted partner for Digital Transformation. It was founded in 2001, and is headquartered in Santa Clara, California, USA, with a workforce of 201-500 employees. Its website is http://akraya.com.