Note: The job is a remote job and is open to candidates in USA. PriceSenz is a challenger brand seeking a bold Marketing Director to lead their U.S. marketing efforts. The role involves defining market positioning, driving demand generation, and building a strong digital presence across North America, while collaborating with various stakeholders to create compelling marketing narratives.
Responsibilities
- Build and execute the North American marketing strategy from the ground up
- Develop clear positioning and messaging that differentiates the company from larger industry incumbents
- Own the digital marketing engine, including:
- SEO/SEM
- Paid media
- LinkedIn and social campaigns
- Marketing automation
- Email nurture programs
- Account-Based Marketing (ABM)
- Analytics and pipeline reporting
- Build a social-first content strategy across LinkedIn, YouTube, podcasts, webinars, and technical communities
- Create and amplify executive thought leadership and industry visibility
- Lead development of:
- White papers
- Technical blogs
- Case studies
- Solution briefs
- Videos
- Webinars
- Social content
- Drive analyst and media relations
- Partner closely with sales on strategic ABM programs targeting enterprise and service-provider customers
- Build customer advocacy programs and turn customer successes into market-facing stories
- Manage agencies, contractors, budgets, and future team growth
Skills
- 8+ years of B2B marketing experience with 3+ years in a leadership role
- Proven experience marketing a challenger brand, category creator, or disruptive technology company
- Strong digital marketing expertise across demand generation, paid media, social media, ABM, marketing automation, and pipeline creation
- Demonstrated success building and scaling marketing functions in high-growth environments
- Strong content and storytelling skills, with experience translating complex technical products into business value
- Hands-on experience using modern marketing approaches, including AI-powered content, campaign, and productivity tools
- Active presence on LinkedIn and a strong understanding of modern B2B social marketing
- Excellent communication and presentation skills
- Comfortable serving as a public-facing voice for the company
- Experience in networking, cloud infrastructure, cybersecurity, telecom, developer platforms, data center infrastructure, open-source software, or enterprise technology
- Familiarity with networking technologies such as: IP/MPLS, BGP, Layer 3 Routing, Broadband / BNG, Service Provider Networks, Data Center Networking, Open Networking / Disaggregated Networking
- Experience marketing to service providers, ISPs, hyperscalers, enterprise infrastructure buyers, or large technology organizations
- Experience working with industry analysts, media, and technology influencers
- Experience helping international companies expand into the North American market
Company Overview
PriceSenz provides agile delivery of digital stack components such as user experience, digital platform including micro services. It was founded in 2015, and is headquartered in Dallas, Texas, USA, with a workforce of 51-200 employees. Its website is https://www.pricesenz.com/.