Note: The job is a remote job and is open to candidates in USA. Seamen’s Bank, headquartered in Provincetown, Massachusetts, is seeking a Marketing Communications Manager to support its growth and future vision. The role involves developing and executing marketing strategies to enhance brand visibility, drive engagement, and support revenue goals.
Responsibilities
- Developing, leading and executing our marketing and communications strategy through compelling storytelling, strong brand management, and effective multi-channel content delivery
- Own management of Seamen’s Bank social media platforms, including content creation and scheduling to maximize audience engagement and reach
- Launch and develop email marketing campaigns to directly drive traffic to our Bank website and key revenue-generating departments
- Manage, update, and optimize the Bank’s website to ensure fresh, dynamic content
- Serve as the organization’s primary content creator and handles the daily execution of digital marketing, print publications, and communications
- Translate complex financial products and Bank services to average consumer and shape raw material from staff, meetings and other sources into meaningful, impactful messaging
- Write and collaborate on the creation of compelling and effective copy
- Maintain and enhance the Bank’s image through consistent messaging and visual branding
- Secure Seamen’s Bank position as a leading institution on the Cape as well as a steadfast, committed community partner
- Bring Seamen’s Bank west of the Orleans rotary without a building to anchor it
- Identify and capitalize on brand moments, like events, milestones, and other notable news
- Plan, execute, and analyze product and services marketing campaigns to maximize revenue and strengthen community partnerships
- Target potential customers both in and outside of current geography and recommend avenues to capture market share
- Develop a multi-channel media list, on-going pitch content, and regular distribution schedule
- Collaborate with internal experts to position Seamen’s Bank as an industry leader
- Monitor, analyze, and report on the metrics and effectiveness of marketing activities to make informed decisions and optimize strategies
- Monitor trends and recommend new approaches to strengthen or pivot
- Manage the marketing budget, ensuring efficient allocation of resources and ROI
- Work to remove or escalate roadblocks and ensure important initiatives are executed well and on time
- Assist with various other communication needs, like summaries, leadership updates, talking points, and announcements
- Build and maintain calendars and follow-up plans
- Collaborate with third-party vendors and internal teams on Seamen’s Bank swag, printed materials, signage, promotional pieces, and other marketing deliverables
- Maintain relationships with vendors and identify new relationships to ensure the best marketing and communications results
- Participate and make recommendations for networking events and community outreach opportunities
Skills
- Bachelor's degree in marketing and communications, business administration or relevant field from a four-year college or university; or five or more years related experience; or equivalent combination of education and experience
- 3+ years in a hands-on marketing, communications, or related role. Exceptional creativity and outstanding writing and storytelling skills
- Ability to manage multiple projects and deadlines while staying organized and detail oriented
- Proactive, resourceful, and focused on solutions
- Experience working with vendors, printers, promotional partners, or outside agencies
- Thorough knowledge of marketing best practices
- Microsoft Office and digital software mastery
Benefits
- Hybrid working arrangement may be discussed for highly qualified candidates
Company Overview