Note: The job is a remote job and is open to candidates in USA. Canaan Inc. is a publicly traded technology company seeking a Marketing & Communications Associate to support product launches and corporate marketing initiatives. The role involves content creation, marketing campaign coordination, and public relations efforts to enhance the company's visibility in both consumer and B2B markets.
Responsibilities
- Support the planning and execution of consumer product launches
- Create and edit video content for social media, product promotions, events, and corporate communications
- Assist with content development across websites, blogs, newsletters, and social media channels
- Coordinate marketing campaigns targeting both consumer and B2B audiences
- Plan and support the company's participation in industry conferences, trade shows, and events, including logistics, booth planning, promotional materials, speaking opportunities, and post-event follow-up
- Coordinate event marketing activities before, during, and after conferences to maximize brand visibility, lead generation, and customer engagement
- Help manage relationships with agencies, designers, videographers, event organizers, and media partners
- Support public relations activities, including press release distribution, media outreach, and interview coordination
- Monitor social media performance and prepare campaign analytics reports
- Maintain marketing calendars, event schedules, and project timelines
- Assist with investor-facing and corporate communications as needed
- Ensure brand consistency across all marketing materials and communications
Skills
- Bachelor's degree in marketing, communications, journalism, business, or related field
- 1–3 years of marketing, communications, content creation, or related experience
- Experience planning and supporting product launches
- Strong written and verbal communication skills
- Experience creating content for social media platforms
- Basic video production and editing experience (Adobe Premiere, Final Cut Pro, CapCut, or similar)
- Familiarity with Canva, Adobe Creative Suite, or related creative tools
- Strong organizational skills and attention to detail
- Ability to manage multiple projects in a fast-paced environment
- Interest in technology, digital infrastructure, data centers, AI, or bitcoin mining is a plus
- Good judgment
- Understanding of consumer product launches, social media and event marketing
- Photography and videography experience
- Familiarity with public company communications
- Experience using marketing automation or CRM platforms
Company Overview