Note: The job is a remote job and is open to candidates in USA. Great Minds is a high-growth, mission-driven organization founded by educators in 2007. The Math Product Marketing Manager is responsible for developing an annual marketing plan and go-to-market strategy for select adoption states, while providing sales support for open territory states. This role requires a deep understanding of the K–12 market to effectively communicate product features and grow market share for existing math programs.
Responsibilities
- Design and execute an annual marketing plan and quarterly tactical plans for designated Tier 1 and 2 adoption states, creating collateral and messaging that aligns with the national plan, including customization as needed for the state market
- Develop messaging framework for consistent product positioning and messaging that differentiates Great Minds and can be leveraged by all customer-facing teams
- Create marketing strategies based on audience insights garnered through research and close work with both the math product team and the sales team
- Ensure messaging consistency across all customer-facing materials communications
- Work with the National Campaigns team and Regional Marketing Managers on integrated campaigns to support growth
- Build and nurture strong relationships by working collaboratively with the math product team, content and editorial team, and other marketing team members
- Partner closely with the Product Managers for math to communicate new product features and benefits to sales and works closely with sales to develop training, resources and tools that support selling
- Work with the marketing events team and math product team to position Great Minds as a leader in creating math curriculum at national, regional, and state-level conferences
- Strategize and work with design and web marketing teams to deliver compelling customer-facing marketing presentations, web pages, and collateral
- Align campaigns to top, middle, or bottom of the sales funnel, considering influencers, decision-makers, and current customers in messaging
- Work with the digital marketing team on content for organic and paid social placements
- Participate in market research projects to understand the national or state-level math curriculum landscape
- Analyze industry trends and customer insights to inform product positioning and marketing strategies
- Synthesize research to influence the product roadmap
Skills
- 5+ years of experience in developing and executing of innovative strategic marketing plans for the K–12 education market with experience specifically marketing math curriculum and at least 1 year of managing a high performing team
- Experience launching new products in the education market and with state and district curriculum adoptions
- Working knowledge and experience with CRM platforms (HubSpot, Pardot, Marketo, etc)
- Proven experience working across an organization and within functional teams to achieve shared objectives
- Comfortable asking questions to deepen understanding of education products and pedagogical shifts
- Strong communication skills and the ability to clearly articulate complex information both verbally and in writing
- Ability to manage multiple projects simultaneously
- Experience managing relationships and priorities with multiple stakeholders
- Ability to navigate between strategic projects and tactical activities
- Bachelor's Degree
Company Overview
A group of education leaders founded the non-profit Great Minds in 2007 to define and encourage content-rich comprehensive education. It was founded in 2007, and is headquartered in Richmond, Virginia, USA, with a workforce of 1001-5000 employees. Its website is https://greatminds.org.