Note: The job is a remote job and is open to candidates in USA. Care Access is working to make the future of health better for all. The Lifecycle Marketing Specialist will support the development and execution of engagement and retention strategies for patients through health screenings and studies, optimizing the patient journey to improve engagement rates.
Responsibilities
- Activate and optimize marketing strategies that span the entire customer journey-from onboarding to retention and re-engagement
- Activate patient segments using prior engagement data to develop nurtures that drive towards completed screenings, including reengagement of no shows, patients that did not schedule, welcome campaigns to improve show rates
- Implement retention campaigns to improve engagement with participants in studies / screenings, loyalty marketing and more
- Refine and continue to build upon the patient journey to improve participation rates at each step of the patient’s journey through our programs
- Work with development and analytics teams to further build out our marketing automation
- Assist with additional project planning as needed
- Continuous A/B testing on email and SMS marketing
Skills
- Proficiency with marketing automation tools (e.g., Segment, Customer.io)
- Strong understanding of email marketing best practices and automation workflows
- Strong organizational and multitasking skills
- Ability to think strategically and execute tactically
- Excellent communication and collaboration skills
- Bachelor's degree in marketing or a related field
- 2-3 years of experience in marketing
- Experience with customer segmentation, journey mapping, and building marketing automation
Benefits
- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match
Company Overview
Care Access helps people learn more about their health and participate in clinical research to help find new medicines and cures. It was founded in 2015, and is headquartered in Boston, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is https://careaccess.com/.