[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Maven Clinic is the world's largest virtual clinic for women and families, dedicated to making healthcare accessible and effective. The Lifecycle Marketing Manager will architect and manage the consumer lifecycle roadmap, ensuring effective engagement from pre-purchase to long-term retention while collaborating with cross-functional teams.

Responsibilities

• Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys like Rx notifications, refill reminders, and clinical milestone communications
• Lead lifecycle go-to-market for new program launches, owning the full comms plan from pre-launch nurture through post-launch engagement and ongoing retention
• Build and operate automated flows yourself in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
• Act as system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product grows
• Partner proactively with engineering on event schema, data triggers, and Braze integrations; read data specs, write requirements for backend events, and debug why a trigger isn't firing
• Design and use AI-assisted tools to draft email copy and rapidly prototype email designs, then route through Maven's content and design teams for review
• Maintain and evolve the modular email design system so production stays fast
• Own the experimentation program for lifecycle: design A/B tests across subject lines, copy, timing, and flow logic; read results rigorously; report on what's actually moving conversion, retention, and LTV
• Monitor funnel performance proactively and bring insights back to the roadmap: when lifecycle surfaces drop-off patterns, onboarding friction, or engagement gaps, synthesize those into clear recommendations and advocate for product changes alongside the PM team
• Close the feedback loop between member behavior and content strategy, tracking reply patterns, unsubscribe signals, and engagement data to surface qualitative insight that informs how product, clinical, and content teams talk to members
• Ensure all lifecycle communications meet HIPAA and healthcare compliance requirements, with a native understanding of how to message sensitively in a regulated health context
• Work cross-functionally with product, engineering, clinical, and content teams to keep lifecycle integrated with the full member experience

Skills

• 5+–8 years in lifecycle marketing, with meaningful time in DTC health, wellness, or a similarly trust-sensitive and regulated consumer category
• Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys like Rx management, refill reminders, and clinical program engagement
• Braze power user: you've built complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and audience segmentation yourself, not just managed someone who did
• Engineer-level data comfort: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot why a flow isn't sending without needing someone to translate
• Experience leading lifecycle for new product or program launches, not just maintaining existing flows
• Strong product instincts: you don't just report on what lifecycle surfaces, you synthesize it into roadmap recommendations and can hold your own in a conversation with a PM
• Working knowledge of email deliverability, list hygiene, and domain authentication — you understand what breaks at scale and how to prevent it
• HIPAA-aware and healthcare-savvy: you understand how to message in a regulated health context and bring that lens to every communication without being prompted
• Comfortable using AI tools to accelerate copy drafting and design iteration; you produce drafts that are ready for a light content review, not a heavy rewrite
• Strong analytical instincts: you own reporting on lifecycle performance metrics, can distinguish signal from noise, and build the case for your next investment
• Familiarity with Mixpanel for funnel analysis
• Working knowledge of Customer.io

Benefits

• Equity
• Employer-covered health, dental, and insurance plan options
• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting

Company Overview